Hardik Pandya invests in The Souled Store to expand brand’s youth appeal

28 October 2024, Mumbai

Indian lifestyle brand The Souled Store has strengthened its bond with cricket star Hardik Pandya, who, after serving as a brand ambassador since 2022, has now become an investor. Pandya’s deeper involvement reflects his commitment to supporting a homegrown brand that resonates with India’s youth, marking a pivotal move as The Souled Store expands its presence in fashion retail.

Expressing excitement, Pandya highlighted his admiration for the brand’s innovative, youth-centric appeal and noted his enthusiasm for aiding its growth. Vedang Patel, Co-Founder of The Souled Store, shared that Pandya embodies the brand’s ‘Made in India’ spirit and praised his influence in connecting with young consumers.

The Souled Store, with a 55 per cent CAGR, has grown from 8 to over 30 stores in 15 cities and aims to open 5 more by month’s end. With Pandya’s investment, the brand plans to accelerate its product development and broaden its retail reach, reinforcing its commitment to quality and trendsetting in Indian fashion.

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