Italian luxury house Vercelli establishes flagship retail presence in Mumbai
07 March 2026, Mumbai
Italian luxury menswear house Vercelli has formally inaugurated its first flagship store in Juhu, Mumbai, signaling a pivot toward a direct-to-consumer model in the Indian market. This strategic development marks a transition from its previous decade-long presence in multi-brand retail outlets to an exclusive brand experience. The 4,500 sq ft duplex showroom, launched in partnership with the 95-year-old textile enterprise Rishab World, provides a comprehensive look at the brand’s offerings, ranging from ready-to-wear Italian fabric-based shirts to highly specialized bespoke services.
Strategic shift towards direct luxury
Industry analysts observe, this flagship entry reflects a broader trend of international luxury labels seeking greater control over their brand identity and client experience in India. By integrating a dedicated bespoke studio - where measurements are taken domestically but production occurs in Italy - the brand aims to attract high-net-worth professionals who prioritize exclusivity and provenance. This approach aligns with the growing demand in India’s premium menswear segment, which is poised for robust expansion as consumer affluence continues to rise across metropolitan centers.
Future roadmap and market context
With the Mumbai flagship serving as the foundation for its Indian operations, Vercelli intends to methodically scale its footprint into other major metropolitan hubs. Guided by the design philosophy of veteran designer Guido Bertagnolio, the brand seeks to capture market share by emphasizing ‘quiet luxury.’ As the domestic luxury fashion market trends toward higher growth, Vercelli’s focus on long-term presence rather than rapid volume suggests a calculated attempt to cement its position within the competitive Indian luxury landscape.
Vercelli is a premium Italian menswear house offering bespoke and ready-to-wear collections, including tailored jackets, knitwear, and accessories. Owned by Rishab World, the brand focuses on the Indian luxury market. Its growth strategy emphasizes expanding physical flagship locations, reflecting a transition toward direct-to-consumer luxury retail.
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