03 November 2025, Mumbai
Operated by Sports and Leisure Apparel, Lacoste India has achieved a significant milestone in its national retail expansion strategy with the launch of its first boutique in Chhattisgarh. The new store is strategically situated at Magneto Mall in Raipur, formally marking the premium apparel brand's entry into a key emerging market region.
This strategic move aligns directly with the company's objective to enhance its physical footprint and improve accessibility for customers across the entire nation. Rajesh Jain, Managing Director & CEO, Lacoste India - Sports and Leisure Apparel, highlighted the importance of this step, stating, wih every new opening, the brand move closer to their vision of reaching more cities and customers across India.
The Raipur store opening is a key execution point in Lacoste India’s strategy to increasingly target Tier-II and emerging cities, moving beyond established metropolitan centers. This initiative is designed to achieve geographic diversification by actively expanding the brand's presence to new states and cities, ensuring that the iconic ‘crocodile’ reaches a broader national customer base.
By securing high-visibility locations like Magneto Mall, the company is committing to enhanced accessibility, bringing the complete range of Lacoste apparel, footwear, and accessories directly to local consumers. This strategic growth is positioning the brand to capture market share in regions that are experiencing rapid economic development and an increase in discretionary spending, thereby reinforcing its leadership in the luxury and leisure apparel segment.
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