07 January 2025, Mumbai
By appointing tennis icon Sania Mirza as Chief Advisor for Women’s Sports, Lotto positions itself to capture a significant share of a market where women's apparel now leads the sector, valued at approximately $53.13 billion in 2025.
This collaboration transcends traditional endorsements, integrating Mirza into the product development and community-building framework to address the specific needs of female consumers.
Strategic infrastructure and omni-channel expansion
Executing an aggressive retail roadmap, Agilitas Sports aims to establish 200 exclusive Lotto stores across India.
This physical expansion is underpinned by a vertically integrated model, leveraging the production capabilities of Mochiko Shoes, India’s largest sports footwear manufacturer.
By localized manufacturing - with nearly 80-85 per cent of products made domestically - Lotto is insulating its supply chain from global volatility while maintaining the premium Italian design language of its Lotto Leggenda sneaker line.
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Capitalizing on the athleisure growth
Industry data suggests, Indian sportswear market is projected to reach $17.52 billion by 2033, with the athleisure sub-category growing 1.4 times faster than traditional formal wear. Mirza represents the intersection of sport and culture that modern Indian women identify with, states Abhishek Ganguly, CEO, Agilitas Group.
The brand’s internal targets are ambitious, eyeing a Rs 1,000 crore revenue milestone within the next five years.
This growth is expected to be fueled by a mix of high-performance gear and lifestyle-oriented apparel, catering to a Gen Z cohort that demands both technical utility and aesthetic relevance.
As a full-stack sports platform, Agilitas Sports manages the end-to-end lifecycle of the Lotto brand in India, South Africa, and Australia. Backed by Convergent Finance and Nexus Venture Partners, the company has achieved a significant turnaround, with a 174 per cent Y-o-Y revenue increase in recent periods.
Established in Italy in 1973, Lotto remains a cornerstone of global tennis and football heritage, now pivoting toward a lifestyle-led dominance in emerging Asian markets through localized R&D and aggressive Tier-II and Tier-III city penetration.
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