Neo Stretch to capture performance-driven apparel demand with East India expansion

Premium menswear brand Neo Stretch aims to capture the rising demand for performance-driven formal and semi-formal attire by expanding its footprint in Eastern India. The brand is inaugurating its first exclusive store in Bihar at City Centre Mall. Situated on the Upper Ground Floor, this new outlet marks a strategic step in the brand’s omnichannel growth trajectory, leveraging its distinct positioning - a fusion of contemporary aesthetics and functional fabric engineering- to cater to the modern Indian professional.

Engineering innovation in everyday wear

The Bihar debut reinforces Neo Stretch's ‘Freedom to Move’ philosophy, which centers on high-utility, 4-way stretch fabrics that prioritize comfort without sacrificing a polished professional appearance. By utilizing wrinkle-resistant materials and shape-retaining designs, the brand offers a sophisticated alternative to traditional rigid formal wear. The company aims to deliver apparel that empowers the wearer, blending the craftsmanship of our parent conglomerate with the agility required for contemporary lifestyles, notes a spokesperson. The new outlet will house a comprehensive collection, including travel-ready blazers, versatile shackets, and high-performance trousers. This entry into Patna’s premium retail ecosystem is designed to provide local shoppers with direct access to the brand’s signature collections, which have already gained traction in cities like Pune, Bengaluru, and Hyderabad.

A premium menswear brand launched by the Donear Group, Neo Stretch leverages four decades of textile innovation and expertise. The brand specializes in engineered stretch fabrics for formal, casual, and travel-friendly apparel. It focuses on rapid retail expansion and omnichannel accessibility, targeting professionals who prioritize both comfort and style.