Popees expands Kerala footprint with milestone launch in Nadapuram
9 April 2026, Mumbai
The baby care sector in Kerala continues to see aggressive physical expansion as Popees Baby Care inaugurated its 107th retail outlet in Nadapuram, Kozhikode, this week. This latest opening marks a strategic move by the brand to penetrate deeper into regional markets, establishing its first Exclusive Brand Outlet (EBO) in the GP Arcade. By shifting from multi-brand distribution to dedicated storefronts, the company aims to consolidate its market positioning as a premium, safety-oriented provider for infants and expectant mothers in North Malabar.
Scaling manufacturing to meet regional demand
This expansion is backed by a robust industrial framework that distinguishes the brand from smaller regional competitors. Currently operating three manufacturing plants with a workforce of over 2,000 employees, the company has scaled its production capacity to 500,000 garments per month. This infrastructure allows the brand to maintain a rigorous quality control protocol involving 28 distinct checkpoints for every product. The Nadapuram facility functions as a direct-to-consumer hub for this high-volume output, offering everything from maternity wear to specialized infant accessories under a single roof.
Integrating eco-friendly materials into modern parenting
Beyond traditional retail, the new outlet signals a shift toward sustainable product lines, specifically through the introduction of bamboo-based essentials. As consumer preferences move toward eco-friendly and hypoallergenic materials, the inclusion of bamboo textiles reflects a broader industry trend toward ‘green’ baby care. Dr TP Salavudheen, a senior consultant pediatrician who inaugurated the site, joined company executives including Jayanand K, CEO and Sunil Warrier, General Manager-Sales to highlight the intersection of medical-grade safety standards and environmental consciousness in modern manufacturing.
Two decades of evolution in the baby care market
The launch of the 107th store serves as a benchmark for the brand’s growth since its inception in 2003. Founded by Shaju Thomas, the company has transitioned from a niche garment producer into a comprehensive household name. The current inventory strategy at the Nadapuram EBO demonstrates this evolution, moving beyond basic apparel to include high-margin segments such as skincare, specialized footwear, and nursery hardware. By securing a physical presence in growing suburban hubs like Nadapuram, the company is positioning itself to capture a larger share of the organized baby care market, which is increasingly driven by brand trust and rigorous safety certifications.
Get in Touch! 
