Raymond releases AI-generated musical tribute film to mark 100th anniversary celebrations
08 November 2025, Mumbai
To celebrate its 100th anniversary, Raymond has released a stunning musical tribute film created entirely using generative AI. The 3.5-minute film leverages technology and narrative to offer a modern take on storytelling for heritage brands, featuring AI-generated models with remarkably realistic human personas.
The ambitious project kicked off on August 16, 2025, when the creative agency Marketing Mojito was tasked with transforming Raymond’s vision into an AI-driven cinematic tribute. Every component of the film - from the initial scripting and storyboarding to generating the final frames, characters, and environments - was created from the ground up using artificial intelligence. The team worked almost non-stop for 15 days, overcoming significant technical challenges like server crashes and rendering errors to deliver a compelling piece that captured Raymond’s century-long spirit of innovation just in time for the milestone event.
This centenary tribute not only honors Raymond’s extensive legacy but also signals its embrace of the future, highlighting the convergence of creativity and technology. While the brand actively uses AI to craft new stories, its foundation remains firmly rooted in the craftsmanship and values built over its hundred-year history.
Rohit Khanna, Head of Corporate Communications, Raymond Group, emphasizes on the vision, saying, the brand aims to create more than a tribute - a living bridge between a century of legacy and the limitless future ahead. By harnessing AI, it united heritage and innovation into one evocative story. Delivering a project of this scale in just weeks stands as a testament to their team’s agility and to what becomes possible when human creativity and intelligent technology work as one.
Rahul Arora, CEO, Marketing Mojito, adds, tis project proves that AI doesn’t replace human creativity; it amplifies it. The firm aimed to fuse technology with emotion, and the Raymond tribute was the perfect canvas. It sets a new benchmark for how legacy brands can use innovation to tell timeless stories.
As AI continues to reshape the marketing landscape, projects like this demonstrate how brand storytelling is evolving beyond simple communication into immersive, human-like engagement. For Raymond, using AI to celebrate its centenary was a deliberate choice reflecting the strong emotional bond the brand has forged with generations of consumers, employees, and partners.
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