02 December 2025, Mumbai
Global social media platform boasting over 900 million monthly active users, Snapchat has officially unveiled its new festive retail experience in Augmented Reality (AR). This initiative is designed to fully integrate holiday shopping into the platform's digital environment through immersive and interactive ‘digital boutiques.’
Leveraging its advanced AR technology, Snapchat is allowing users to browse, try on, and purchase holiday items directly within the app. The experience involves interactive digital boutiques, try-on lenses and product discovery.
The move underscores Snapchat's strategy to become a dominant force in the rapidly growing field of social commerce, making holiday gift shopping more engaging and convenient for its massive user base, particularly Gen Z and millennial who frequently use AR lenses.
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This festive rollout is intended to provide advertisers with a highly effective, low-friction channel to connect with consumers during the crucial year-end shopping season.900 million monthly active users.
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