Snitch enters Mohali market with a 3,500-sq ft flagship store at HLP Gallerria
04 February 2026, Mumbai
Bengaluru-based menswear brand Snitch has entered into the Mohali market with a 3,500-sq ft flagship at HLP Gallerria. This opening marks the brand's.105th retail touchpoint in India, a critical milestone as it marches toward a projected goal of 300 stores by the end of 2026. By moving into the Chandigarh Tricity area, Snitch is capitalizing on a high-growth ‘fashion pulse’ where Gen Z and millennial consumers are increasingly prioritizing global streetwear aesthetics over traditional formals. The new facility functions not just as an immersive gallery for its 8,000 SKUs, but also as a hyperlocal fulfillment hub for the brand’s recently launched 60-minute quick commerce apparel delivery service.
Capitalizing on hyper-growth and IPO ambitions
The Mohali expansion is fueled by a $40 million Series B funding round secured in mid-2025, which has seen the brand's valuation rise 5X to Rs 2,500 crore. Snitch is outperforming the broader industry average with a 30-day ‘design-to-shelf’ cycle, leveraging predictive data analytics to maintain a remarkably low dead-stock rate of just 3-4 per cent. Financial performance remains robust; the company reported Rs 520 crore in revenue for FY25 and is actively targeting the Rs 1,000 crore mark for FY26. Siddharth Dungarwal, CEO has indicated that this aggressive physical ramp-up is the primary precursor to a planned IPO by FY30, contingent on reaching a net profit threshold of Rs 100 crore.
Menswear growth strategy
Snitch is a leading D2C fashion brand specializing in trend-first menswear across India. Founded in 2020, it dominates the Gen Z and millennial segments with casual and occasion wear. With a presence in over 20 major cities, the brand plans to reach 300 outlets by 2026, targeting Rs 1,000 crore revenue.
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