Soch's Strategic Shift: E-commerce soars with significant growth amid profit-focused retail cleanup
14 November 2025, Mumbai
India’s leading evening and occasion wear brand, Soch, has reported an impressive 65% year-on-year growth in its e-commerce business, showcasing the success of its 'Offline First, Digital Fast' omni-channel strategy.
The online division is on track to hit ₹90 crore this fiscal year, with a projected leap to ₹350 crore by FY30, and has notably transitioned from breakeven to a 10% profit margin.
Soch, primarily an offline-first ethnic wear brand for women, offers a wide range of designer apparel like sarees, salwar suits, kurtas, and lehengas, available across over 175 stores in India and internationally (Canada, Malaysia).
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Simultaneously, the brand is executing a disciplined retail expansion strategy. Instead of rapid growth, the focus is on profitability—closing underperforming stores while strategically opening new outlets in high-potential markets.
This consolidation is expected to improve store-level EBITDA by over 2.5%. By blending strong offline credibility with aggressive, profitable digital scaling, Soch is building a resilient, future-ready retail model.
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