Steve Madden ropes in Shanaya Kapoor as first brand ambassador in India
11 October 2025, Mumbai
Globally recognized leader in footwear and accessories, Steve Madden has roped in Bollywood actress Shanaya Kapoor as its first-ever brand ambassador in India. This strategic partnership highlights the brand's dedication to the Indian market, connecting its bold, expressive design philosophy with a rising cultural icon.
Kapoor is set to become the face of the brand's primary campaigns, beginning with the upcoming Autumn Winter ‘25 and Spring Summer ‘26 collections. Her genuine style and strong appeal to a new generation of Indian consumers perfectly capture the spirit of the brand. This collaboration is a significant component of Steve Madden's expansion strategy across India, where Kapoor will be vital in presenting the new collections to a broader audience.
Expressing her excitement about the role, Kapoor stated, Steve Madden has always been a go-to brand for me. It offers both fashion-forward and versatile apparel pieces.
The announcement coincides with the launch of Steve Madden's new campaign, ‘Step Into Your Story,’ a bold celebration of individuality, rebellion, and unapologetic self-expression. The brand positions its iconic shoes and handbags as more than just fashion; they are the first step toward self-empowerment, fostering confidence, authenticity, and raw identity.
With Kapoor as its ambassador, Steve Madden, in partnership with RelianGce Brands, aims to boost its retail and digital presence in India, effectively reaching a new wave of fashion-conscious consumers who view style as a powerful tool for personal expression, not just an accessory.
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