15 September 2025, Mumbai
Leading youth fashion brand in India, Wrogn has roped in Bollywood actor Ibrahim Ali Khan as its new brand ambassador. This move is part of the brand's strategy to connect with a younger, fashion-forward audience.
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A part of the Aditya Birla Group's TMRW, Wrogn chose Ibrahim Ali Khan for his ‘fresh, youthful energy’ and ‘fashion-forward persona.’ Anjana and Vikram Reddy, Founders, state, Khan’s effortless, charismatic, and quirky style perfectly aligns with Wrogn's brand ethos of being real, raw, and unscripted.
To mark the announcement, Wrogn has launched a new digital-first campaign titled ‘Wrogn. But Real.’ Khan also unveiled the brand's latest winter collection and its first-ever footwear line, ‘Wrogn Cocktails.’
The announcement was made at the launch of Wrogn's new flagship store in Hyderabad. Wrogn, which currently has over 50 exclusive stores and a large presence in major retail outlets, is one of the largest fashion brands in India and a successful example of a ‘Make in India’ story.
The brand's strategic partnership with TMRW House of Brands is aimed at further scaling its presence.
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