24 January 2025, Mumbai

Kolkata-based ethnic wear retailer Vedant Fashions has launched the largest combined store for its popular brands Manyavar and Mohey. Located in Chennai, Tamil Nadu, this flagship store spans 25,000 sq ft.

The expansive store offers a diverse selection of attire, including lehengas, sarees, kurtas, dhotis, shararas, sherwanis, and Anarkali salwar suits, catering to the fashion needs of men, women, and children.

Founded in 2002 by Ravi Modi, Manyavar has emerged as a leading name in the Indian ethnic wear market. Parent company Vedant Fashions has expanded its portfolio to include women's wear with the launch of Mohey in 2015.

In addition to Manyavar and Mohey, the Vedant Fashions also houses brands like Manthan, Twamev, and Mebav. The company maintains a strong retail presence with over 600 stores across 240 cities in India and an international footprint spanning Nepal, the UAE, Canada, the US, and the UK.

In future, Vedant Fashions aims to establish a network of 1,000 EBOs, including 250 flagship outlets and 50 global stores, across 300 cities in India and beyond.

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23 January 2025, Mumbai

India's leading activewear brand under the Gulabdas Group, Strch launched its new sub brand Grafe Strch featuring cutting-edge graphene nylon t-shirts at the recent Tata Mumbai Marathon Expo, held from January 16-18, 2025 in Mumbai.

Crafted with the Nobel Prize-winning material, graphene, known for its exceptional strength and durability, these T-shirts redefine performance in fitness apparel. Designed specifically for Indian body types, Grafe Strch combines style, innovation, and unparalleled performance to cater to the demands of today's fitness enthusiasts.

Over the three-day expo, the Strch booth attracted thousands of fitness enthusiasts, athletes, and visitors. More than five thousand fitness enthusiasts engaged with the brand, while over seven thousand participated in exciting challenges and explored its cutting-edge apparel alongside major global brands like Asics and Reebok.

The Tata Mumbai Marathon Expo provided the ideal platform to showcase the brand’s dedication to innovation and quality, says Prithvi Bhagat, Founder, Strch. In addition to the groundbreaking Graphene Nylon T-shirts, Strch showcased its complete range of high-performance activewear, meticulously crafted with Strch engineered Nylon and Spandex. Renowned for its odor-free comfort and premium quality, the collection captivated visitors throughout the expo.

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24 January 2025, Mumbai

The Indian apparel industry is facing a growing crisis as imports, particularly from China, Vietnam, Bangladesh, and Sri Lanka, continue to flood the market, triggering alarm among domestic manufacturers and industry stakeholders. According to data from the Indian Texpreneurs Federation (ITF), apparel imports surged to $1.08 billion between April and November 2024, with projections indicating a potential rise to $1.58 billion by the end of the fiscal year 2024-2025.

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Analyzing the numbers

"This trend is deeply concerning," remarks Prabhu Dhamodharan, convenor of the ITF. "Our domestic manufacturers have the capacity and expertise to meet the demands of the Indian consumer. These imports not only stifle our industry's growth but also jeopardize job creation."

Table: India's apparel imports ($ mn)

Source: Indian Texpreneurs Federation (ITF)

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Indeed the influx of imported apparel poses significant challenges for Indian manufacturers, including loss of market share, intensified competition leading to potential job losses, and disincentives for investment in technological advancement and expansion. To remain competitive, domestic manufacturers may be compelled to reduce prices, which could impact profitability.

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Strategic responses and policy recommendations

Industry leaders advocate for collaborative action and policy interventions to mitigate the impact of rising imports. Suggestions include increasing import duties to enhance the price competitiveness of domestic products, promoting 'Made in India' campaigns to boost consumer confidence in local brands, and streamlining regulations to facilitate ease of doing business for Indian manufacturers.

"By strengthening partnerships between manufacturers and retailers," emphasizes Dhamodharan, "we can build resilient supply chains that reduce dependence on imports and elevate the stature of Indian-made apparel."

Table: Categorywise imports

Drawing parallels with the successful transformation of India's footwear industry through initiatives like 'Make in India' and the Footwear Design and Development Institute (FDDI), experts highlight the potential for similar strategies to bolster the apparel sector's competitiveness.

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Policy interventions can help. One way is by increasing import duties, as higher tariffs on imported clothing could make them less price-competitive. Promote ‘Made in India’ campaigns to encourage consumer patriotism and highlight the quality of Indian-made apparel.

Streamlining regulations, reducing bureaucratic hurdles, and creating a more conducive environment for domestic manufacturing are the other ways to intervene. Invest in skill development and enhance the skills of the Indian workforce to improve productivity and competitiveness.

As India navigates the challenges posed by growing apparel imports, proactive measures are essential to safeguard the interests of domestic manufacturers and sustain the industry's growth trajectory. By fostering innovation, enhancing competitiveness, and promoting quality, India can secure a stronger foothold in the global apparel market.

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24 January 2025, Mumbai

India's leading destination for premium sneakers and streetwear, VegNonVeg forayed into Gurugram with the opening of its first store in the city on January 17, 2025. This is the brand's fourth store in India and continues to redefine retail by blending sneakers, fashion, music, and art into a unique experience.

Located in the Golf Course Road area, the new VegNonVeg store combines a curated selection of streetwear with cultural elements to create an immersive retail environment.

Inspired by Japan's iconic jazz kissa culture, the store features hand-painted speakers, vinyl music installations, distinctive wood paneling, and custom-made furniture. These design elements create a warm and artistic atmosphere for visitors.

Abhineet Singh, Co-founder, VegNonVeg says, the brand’s new store represents a next chapter in its retail journey in India. The store offers a truly unique experience reflecting the brand’s passion for the streetwear and sneaker culture.

A standout feature of the new Gurugram store includes its dedicated art space. This versatile area will host exhibitions, pop-up shops, and workshops showcasing contemporary artists from India and around the world, further strengthening VegNonVeg's commitment to nurture art and culture.

In addition to its signature sneaker offerings, the Gurugram store will offer an exclusive range of apparel brands including Shinya Kozuka, a Japanese fashion brand known for its minimalist, avant-garde streetwear, and Sporty & Rich, a Los Angeles-based lifestyle brand known for its casual, retro-inspired aesthetic with a focus on wellness.

For sneaker enthusiasts, VegNonVeg will offer a highly coveted range including limited-edition releases and exclusive collaborations to delight collectors across India.

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23 January 2025, Mumbai

Ethnic wear brand from the Tata Group, Taneira has launched its first brand campaign to showcase handwoven sarees with features like a silk mark certification of pure silk and handwoven designs by skilled artisans.

The campaign features Singer Usha Uthup and Bollywood actor Mrunal Thakur. It highlights the brand’s commitment to preserve the art of saree weaving while embracing contemporary design interpretations, says Uthup. She terms this partnership as a natural extension of her long-standing love for sarees and passion to support artisans whose craft deserves to be cherished and shared with the world.

Ambuj Narayan, CEO, Taneira adds, the campaign reflects the brand’s vision to combine the rich legacy of Indian textiles with its core philosophy. Taneira currently retails its ethnic wear collections from its direct to customer e-commerce store and exclusive brand outlets across India.

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24 January 2025, Mumbai

Value fashion retailer, V2 Retail reported a 117.18 per cent increase in its Q3, FY25 net profit to Rs 51.19 crore as against Rs 23.57 crore profit recorded in Q3, FY23.

The company’s sales increased by 58.11 per cent to Rs 590.94 crore during the quarter ended December 2024 as against Rs 373.76 crore during the previous quarter ended December 2023.

A leading Indian retail chain, V2 Retail is known to offer a wide variety of trendy and fashionable apparel at affordable prices. The company has over 150 stores across 112 states and provides shoppers with an exceptional shopping experience, particularly in smaller towns and cities.

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 24 January 2025, Mumbai

A leading affordable fashion retailer, Citykart is aggressively expanding its footprint across India's Tier II and III cities. With an aim o become the go-to destination for budget-conscious families, the retailer aims to open 15 new stores in at least 10 new cities in the next fiscal year.

Citykart currently operates 127 stores in 89 cities, including key markets in Uttar Pradesh, Bihar, Delhi, and the eastern regions. It plans to increase this store count to 150 by the end of the current fiscal year.

In FY24, Citykart’s revenue increased by 20 per cent to Rs 628 crore compared to Rs 524 crore in the previous year. The company’s EBITDA margins also improved from 3.9 per cent to 6.1 per cent. In the current financial year, it aims to achieve revenues of Rs 950-1,000 crore with projected EBITDA margins of 8-9 per cent.

Same-store sales growth for Citykart currently stands at 13 per cent, driven by a 7-10 per cent increase in foot traffic in smaller markets and improved conversion rates attributed to a refined product assortment. The brand is emphasizing on attracting more customers and fostering repeat business rather than solely focusing on increasing average selling prices, which currently average Rs 330.

Sudhanshu Agarwal, Director of Citykart, states, committed to redefining the shopping experience, Citykart aims to make fashion accessible, affordable, and aligned with modern consumer preferences. The brand aims to build a strong foundation for long-term growth besides supporting the transition towards organized retail by integrating innovative backend solutions and enhancing its product offerings.

Citykart currently offers men's wear, women's wear, kids' wear and accessories and general merchandise. The brand is expanding its general merchandise category to include new subcategories like cosmetics to better cater to customer needs.

Citykart is also making huge investments in its back-end operations, including warehouse infrastructure, supply chain management, and inventory management systems. These investments will help the brand improve operational efficiency and effectively support the growing network of stores.

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23 January 2025, Mumbai

In 2025, the fusion of contemporary technology, AI, and traditional craftsmanship will transform the way Indian clothing is designed and customized, says menswear designer Raghvendra Rathore.

AI-powered design tools will analyze patterns, colors, and cultural influences to create custom outfits with exceptional precision.

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Digital stitching, laser cutting, and 3D printing will modernize traditional methods, adding both innovation and accuracy to age-old processes, he adds.

In 2025, Rathore’s flagship brand, Raghvendra Rathore Jodhpur aims to create timeless pieces that bridge the past and present. The brand will continue to focus on designs that blend history with modernity.

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It will focus on creating ensembles that not only reflect traditional craftsmanship but also tell stories through their design.

It will mostly opt for handwoven fabrics such as Banarasi silk, Chanderi, and Khadi alongside intricate embroidery techniques like zardozi and gota patti.

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Custom-made pieces that narrate personal stories will continue to be popular in 2025, opines Ratore. These garments will be further embellished with personalized details, including monograms, family crests, and meaningful elements, transforming each outfit into a narrative, he adds.

Traditional Indian wear will embrace sustainable luxury, using natural dyes, organic fabrics, and minimalist embellishments.

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This approach reduces environmental impact while enhancing the timeless elegance of the garments, adds Rathore.

Raghvendra Rathore Jodhpur’s remarkable influence in menswear couture has made the Jodhpuri Bandhgala an iconic masterpiece in global fashion, earning its place in the wardrobes of discerning men worldwide, including celebrities like Saif Ali Khan and Diljit Dosanjh.

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24 January 2025, Mumbai

Leading Indian women's wear brand from Aditya Birla Fashion and Retail(ABFRL), W for Woman is set to make its debut at New York Fashion Week (NYFW) 2025. As the only Indian wear brand of this scale participating in the prestigious ‘Made in India’ segment, W for Woman will showcase its highly anticipated Spring Summer '25 collection on February 6, 2025 at the Sony Hall in Manhattan.

Endorsed by Bollywood superstar Anushka Sharma, the brand will present a collection that celebrates the rich cultural heritage of India while embracing a contemporary, global perspective. Models will grace the runway with designs that embody the modern Indian woman – deeply connected to her roots yet exuding a confident, international style.

Anant Daga, Chief Executive Officer -TCNS Division, Aditya Birla Fashion and Retail, affirms, this showcase exemplifies the brand’s dedication to fusing India's rich cultural heritage with contemporary fashion, making it resonate on a global scale. The label’s participation in NYFW underscores its belief in the strength and appeal of Indian fashion.

A celebration of India's diverse fashion legacy, the Spring Summer '25 collection offers a diverse range of options in everything from exquisite craftsmanship and innovative fusion wear to luxurious bridal ensembles. Each capsule within the collection tells a unique story, seamlessly blending traditional motifs with modern aesthetics to cater to a variety of styles and occasions.

W for Woman's participation in NYFW signifies a significant milestone for the brand and a testament to India's growing influence in the global fashion landscape. The brand redefines ethnic wear by positioning itself as a pioneer in contemporary Indian fashion on an international platform.

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23 January 2025, Mumbai

In the rapidly evolving landscape of Indian e-commerce, speed is becoming the new currency. Borzo, a global leader in same-day delivery, has released compelling findings on how this trend is transforming the industry, impacting both businesses and consumers. Their data reveals a growing demand for instant gratification, with significant implications for online retailers, particularly in the fashion and apparel sector.

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"We're seeing a clear shift in consumer expectations," says Akhil Goel, Borzo India CEO. "Customers are no longer satisfied with waiting days or even weeks for their orders. Same-day delivery is no longer a luxury; it's becoming the norm, especially when it comes to fashion."

Fashion leads same-day delivery

Borzo's data reveals the fashion and apparel industry is at the forefront of the same-day delivery revolution. In cities like Delhi, where fashion consciousness is high, clothes are the most popular category for same-day delivery, accounting for 31.2 per cent of all orders. This aligns with Borzo's findings that 75 per cent of their orders assist MSMEs and e-commerce brands, many of which operate in the fashion and apparel sector.

"Fashion is inherently driven by trends and impulse buys," explains Goel. "Consumers want the latest styles delivered quickly, and same-day delivery fulfills that desire."

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Emerging trends in same-day delivery

Significant growth in same-day delivery orders: Borzo reported a 2x year-on-year increase in deliveries in 2022 compared to 2021, indicating a rapid rise in same-day delivery adoption.

Increased average order value (same-day): Customers are willing to spend more when same-day delivery is an option, leading to higher average order values for businesses.

High customer satisfaction (same-day): Same-day delivery contributes to a positive customer experience, resulting in higher satisfaction rates.

Strong repeat purchase rate (same-day): Customers who experience the convenience of same-day delivery are more likely to become repeat customers.

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Interestingly, Borzo's operational data across India shows distinct city-specific trends. Delhi leads in same-day delivery for fashion and apparel, driven by a young and trend-conscious population. Mumbai shows a strong preference for same-day delivery of food and groceries, reflecting the city's fast-paced lifestyle. Bengaluru has high demand for document delivery, likely due to its status as a major business hub.

Borzo's research highlights that the benefits of same-day delivery extend beyond mere speed. It's about creating a seamless and satisfying customer experience that fosters loyalty and drives growth. First it reduced cart abandonment. That is the instant gratification of same-day delivery encourages customers to complete their purchases, reducing the likelihood of abandoned shopping carts.

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Increased customer lifetime value, by exceeding expectations with fast and reliable delivery, businesses can cultivate stronger customer relationships and encourage repeat purchases. And in the age of instant reviews and social media, positive delivery experiences can significantly boost a brand's reputation and attract new customers.

The findings show, as e-commerce continues to grow in India, same-day delivery is expected to become even more critical.

It underscore the need for businesses to adapt and invest in efficient delivery solutions to meet the evolving demands of their customers. "We believe same-day delivery will be a key differentiator for e-commerce businesses in the years to come," says Goel. "Borzo is committed to providing innovative and reliable solutions that empower businesses to thrive in this fast-paced environment."

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23 January 2025, Mumbai

Expanding its apparel range, lifestyle brand India Circus by Krsnaa Mehta has launched its new collection, '2025 Fashion Line,' featuring a range of ethnic and fusion wear styles for men and women.

Blending art, tradition and contemporary designs, the collection offers a range of elegant, diverse and comfortable apparel for both men and women. Ideal for customers seeking value fashion with a meaningful narrative, the collection features intricate patterns, bold prints, and premium fabrics.

A mix of traditional designs with modern styles, the collection offers looks designed for every occasion, from a simple brunch to festivals. It features bright digital prints with floral and botanical images on fluid fabrics. The collection includes a 'Raceme Rosettes Kaftan' short kurti priced at Rs 1,499 and a 'Poetic Peacocks' matching set for Rs 3,299 for women. For men, garments offered in the collection include a 'Mokshs Hansa' print shirt in bright hues.

A Godrej Enterprises brand, India Circus by Krsnaa Mehta was established in 2012. The brand takes its inspiration from the diverse regional cultures of India.

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