Brandman Retail expands sportswear footprint across Tier-II and III markets

Sportswear and lifestyle distributor Brandman Retail is accelerating its physical footprint expansion, aiming to reach 50 operational storefronts across India by March 2027. Building on FY26 revenue of Rs 162.41 crore - which marked a 20 per cent Y-o-Y increase from Rs 135.22 crore - the company is capitalizing on rising disposable incomes and surging demand for performance footwear in emerging urban centers. By prioritizing Tier-II and Tier-III cities, the retailer seeks to bridge the accessibility gap for global sports labels outside metropolitan hubs.

Strengthening franchise partnerships and inventory logistics

To support this multi-city expansion without overextending capital expenditure, Brandman Retail is deploying a franchise-led retail model coupled with centralized inventory management. Consumers in smaller cities demand the same international product lines and store aesthetics found in major metros, notes Rajesh Sharma, CEO, Brandman Retail. However, rising real estate costs in prime high-street locations and complex localized supply chain logistics present ongoing operational challenges. Despite these margin pressures, the company continues to curate its premium brand portfolio, blending performance footwear with athleisure apparel to capture high-growth retail segments.

Sportswear and lifestyle retail specialist

Headquartered in New Delhi, Brandman Retail distributes and retails international sportswear, performance footwear, and lifestyle brands across India. Operating through company-managed and franchise outlets, the company focuses on regional market penetration, supporting steady top-line growth since its establishment as a specialized retail partner.