Sparx expands footwear portfolio with chunky sole sandals

A flagship label under Relaxo Footwears, Footwear brand Sparx has expanded its youth-oriented collection with the launch of Chunky Sole Sandals. This addition underscores a broader shift in the brand’s design philosophy, transitioning from purely functional athleisure toward high-fashion aesthetics that align with emerging global trends. By incorporating sculpted, elevated soles alongside durable construction, the collection caters to a younger demographic that increasingly views footwear as a central component of their personal style. This rollout is supported by a marketing campaign featuring actor Chunky Pandey, utilizing a play on words to maximize digital engagement and reinforce the brand's contemporary positioning.

Strategic market positioning and growth

This launch follows the successful ‘Summer Swag’ campaign, which introduced shoe-style sandals earlier this year to address the growing consumer appetite for multi-purpose footwear. These initiatives are integral to Relaxo Footwears’ broader strategy of strengthening its premium and semi-premium segments while maintaining a robust presence in the value-driven casual market. Financial indicators reflect the efficacy of this approach; the company reported a healthy 16.5 per cent Y-o-Y growth in EBITDA in Q4. FY26 boosted by optimized operational efficiency and successful product mix adjustments. As the brand scales its footprint across India’s semi-urban markets, it continues to refine its design-led innovation to capture market share in an increasingly competitive landscape.

Offering affordable and innovative footwear

Incorporated in 1984, Relaxo Footwears is India’s largest footwear manufacturer, offering a diverse range of slippers, sandals, and sports shoes. Its portfolio - led by the Sparx, Relaxo, Flite, and Bahamas brands - is supported by a nationwide distribution network and over 420 EBOs, focusing on quality, affordability, and market-responsive innovation.