Adidas Originals’s Bangalore store aims to set a benchmark

02 September 2022, Mumbai

Adidas Originals’s new store in Bangalore is spread over 3140 sq. ft. With the motive of setting a new benchmark in sneaker and street style fashion, the new store aims to become a fashion and cultural hotspot for the community in the city.

The state-of-the-art concept retail store stands as a one-stop destination for Bangalore’s sneakerheads, street style aficionados, and fashion-conscious millennials and Gen-Z consumers.

The newly revamped Adidas Originals store looks to transform the street style space in the city by providing access to the brand’s most popular collections, hype drops, and limited-edition collaborations.

Equipped with various digital touchpoints, the store offers a smooth and seamless shopping journey in order to enhance the overall consumer experience.

Inspired by the rich sporting heritage of Adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – Adidas Originals is a lifestyle brand founded in 2001.

Adidas has launched a collection in collaboration with Beyoncé’s Ivy Park. Called Ivytopia, the new drop includes fashion styles, performance gear, footwear, and accessories available in inclusive and gender-neutral sizing. Moreover, the drop includes children's wear.

In particular, the collection features swimwear and modern silhouettes created with everybody in mind.

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