Flipkart launches Fashion Hub for Gen Z shoppers

22 August 2023, Mumbai

Flipkart, the prominent e-commerce giant, has taken a stride in catering to the preferences of Gen Z shoppers in India. The company has launched a new fashion hub called "Spoyl" that offers an extensive assortment of over 40,000 products spanning western attire, accessories, and footwear.

Spoyl is designed specifically for Gen Z shoppers, who are known for their global fashion inclinations, attraction to OTT content, and adoration for international celebrities. The platform features a variety of trends and styles, as well as personalized recommendations based on each shopper's unique preferences.

Spoyl uses technology to personalize the shopping experience for Gen Z shoppers. The platform uses artificial intelligence to recommend products based on each shopper's unique preferences. It also uses social media data to track trends and ensure that Spoyl is always up-to-date with the latest fashion.

Gen Z is a key demographic for e-commerce platforms

Gen Z is a major force in the Indian retail market, accounting for one out of three online shoppers. They are also more likely to make impulse purchases and value self-expression over conformity.

As a result, e-commerce platforms are increasingly focusing on Gen Z shoppers. In addition to Spoyl, Myntra has also launched a Gen Z-focused platform called FWD. Other platforms, such as Meesho, are also making changes to their offerings in order to appeal to this demographic.

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