Kering and Reliance Brands partner to launch sustainability startup initiative in India
Global luxury conglomerate Kering has established a strategic partnership with Reliance Brands to introduce the Kering Generation Award to India, marking the program's debut in the South Asian market.
Designed to unearth breakthrough technologies focused on resource protection and lifecycle management, the initiative collaborates with the R|Elan Circular Design Challenge and the United Nations in India as its exclusive nominating partner. Emerging enterprises specializing in regenerative textiles, supply chain transparency, and waste reduction will compete for a global platform. The future of luxury relies heavily on responsible material innovation, and India possesses an extraordinary depth of talent reimagining circular business models, notes a senior corporate spokesperson for the venture.
Bridging regional innovation with global luxury standards
The inaugural award ceremony is scheduled for October 13 at the Embassy of France in New Delhi during fashion week, aligning with broader Franco-Indian technological exchanges. Selected finalists will gain direct access to Kering’s international network of materials innovation laboratories and mentorship programs, facilitating commercial integration into high-end supply chains. Industry analysts project, this cross-border collaboration will significantly boost venture capital inflows into domestic green-tech textile ventures, addressing mounting regulatory pressures for verified sustainability compliance across European and Asian retail markets.
Championing multi-channel luxury expansion
Operating as a family-led global luxury group, Kering manages prestigious houses including Gucci and Saint Laurent, generating €14.7 billion in annual revenue. Partnering entity Reliance Brands scales premium international retail networks across India through over 1,855 doors, championing multi-channel luxury expansion.
Get in Touch! 
