17th September 2021, Mumbai:
Womenswear brand Bhanuni by Jyoti has launched a new collection at the Dubai Mall. As per Fashion Network, the collection includes brightly patterned dresses and loose-fit layers launched with Anthropologie, a women’s clothing and lifestyle retail chain with stores across Europe and the US.
Bhanuni by Jyoti has already launched its collection in a number of other Anthropologie locations internationally.
Notable items from the collection, now available to UAE shoppers, include trapeze-style embroidered maxi-dresses and floaty printed dresses with draped sleeves and skirts. The color palette is bright and resort wear inspired and fusion-style silhouettes mix western casual aesthetics with traditional Indian design.
Jyoti Sharma Bajaj launched Bhanuni by Jyoti in 2005 and the brand made its runway debut at India Fashion Week in October 2010. The brand specializes in ethnic wear and western ready-to-wear.
