28 March 2022, Mumbai:
Innerwear brand Bodycare Creations will be the official sponsor for Punjab Kings for the ongoing season of the Indian Premier League (IPL).
Bodycare Creations will have branding rights and promotional activities throughout the IPL 2022-2023 cricketing season.
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With this association, Bodycare aims to strengthen its customer base and bank on the popularity of the league to drive its sales.
Sanjay Dawar, Managing Director, Bodycare Creations says, with this exciting association, we are ready to bat along with the Kings, helping each other to garner the maximum visibility and viewership for both the brand.” Satish Menon CEO, Punjab Kings, adds, the partnership reaffirms our belief that interest levels will continue to rise.
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Their support is our strength as we aim to excel on the field. Bodycare is a leading manufacturer and supplier of apparel in India with a strong presence in kids innerwear, infant wear, and thermals.
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CREDITS: Fashion Network report.