WaveOn Joins YKK’s Touchlink® Fastener Network

28 March 2022, Mumbai:

YKK has announced that WaveOn is joining its network of software partners supporting YKK’s Touchlink® fasteners enabled with Near Field Communication (NFC) technology. California based WaveOn is a software service provider that connects brands and consumers via products. Utilizing NFC technology, WaveOn helps brands turn physical products into rich interactive customer experiences. 

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By joining YKK’s software partner network for Touchlink fasteners, WaveOn looks to combine its award-winning software with the Touchlink fastener hardware to help brands create unique consumer engagements. Requiring no app or search engine, consumers can access customized experiences with a wave of their smartphone to the Touchlink zipper puller. 

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WaveOn plans to promote YKK’s Touchlink fastener hardware solution to brand customers as a digital access point that can be designed into their products. By using YKK® zippers with Touchlink zipper pullers, brands can easily add digital connectivity to their products without having to alter their designs.  

“The WaveOn platform ultimately connects consumers to digital and Web3 experiences through their physical products,” said Jurgen Schmerler, CEO of WaveOn. “YKK’s expertise helps us bring that platform to life in a wide variety of products and simplifies the embedding process for our brand partners.” 

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