NPD Group Announces Winners: Acknowledging performing underwear brands
29 March 2022, Mumbai:
The NPD Group Announces Winners of US Innerwear Apparel Retail Performance Awards During CURVE New York.
The NPD Group today announced the winners of its Innerwear Apparel Retail Performance Awards, coinciding with the CURVE New York show.
The awards acknowledge top-performing brands in key bra, panty, and underwear segments, based on U.S. sales revenue in 2021.
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The innerwear market, including women's intimate apparel and men's underwear, generated $23.8 billion in U.S. retail sales in 2021, an increase of 31% over the prior year, based on Consumer Tracking Service data from NPD.
Furthermore, the market brought in nearly $4 billion more in revenue compared to 2019.
The key factors driving growth in innerwear apparel were consumers replenishing their wardrobes, comfort-focused fabric and construction innovations, and clothing-related to work- and lounge-from-home lifestyle needs.
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In bras, the largest innerwear category, wire-free styles today comprise over 50% of non-sport bra sales — growing by 7 percentage points, versus 2019, and delivering on comfort and wardrobe versatility.
"As the first layer we put on, innerwear apparel plays a unique physical and emotional role in our wardrobes, as our basis for looking good and feeling confident," said Todd Mick, executive director of fashion apparel for NPD.
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CREDITS: Finance.Yahoo (The news article has not been edited by DFU Publications staff).
