Crocs India connects with Gen Z

Sumit Dhingra, Vice President & General Manager-India & South East Asia, Crocs says, new collaborations and a digital-first marketing strategy will help Crocs strengthen its connection with Gen Z and millennials in India. Having successfully navigated the COVID-19 crisis, Crocs now aims to expand its retail footprints by negotiating better commercials at prime locations.

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As per Freepress Journal, the brand plans to launch global concept stores to offer more classic and personalized products to consumers. It also plans to expand its sandals and clogs range in India besides extending its Jibbitz shoe range. Globally, Crocs plans to launch its Balenciaga Crocs 2.0 as a part of its Spring/Summer collection.

Crocs Inc is a world leader in innovative casual footwear for men, women and children with more than $1 billion in annual revenue. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities. The brand was incepted in 2002 and has sold more than 200 million pairs of shoes in more than 90 countries around the world.

India Couture Week 2021 (Digital) from August 25 to 29.

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