22 January 2022, Mumbai:
Denim Darzi has launched a new upcycled, sustainable and fashionable range of collection. As per a Fashion Network report, the range includes outfits for men, women and kids. Started around the pandemic in 2020 by entrepreneur Rupali Mukherjee, the brand was born out of sheer love for denims and with an aim to repurpose old denim wear and industry-waste denim meaningfully.
Denim Darzi’s wide collection includes Indian, western and Indo-western styles in various silhouettes from a sari to a dhoti. The brand upcycles post-consumer discarded denims and textile industry-waste denim. It infuses the collected denim with fabric waste from shops and the textile industry to design our collections. Its outfits are a concoction of waste denim and other fabrics like satin, cotton, linen, jamdani, adds Mukherjee.
The brand has tied up with a tailoring unit. It does hand sketches and sends them. The idea was to work sustainably and not have a big production unit. The brand operates only through online platforms.
