12 November 2022, Mumbai:
Wedding Tales was held in Noida. This wedding-themed fashion show, held by DLF Mall of India, featured a mix of runway shows and activities to engage shoppers for the winter wedding season.
The retail business also launched a campaign titled Ab Shaadi Ke Liye Taiyaar Ho Jo, which included a digital film and was designed to celebrate the emotional aspects of weddings while promoting related products.
As the winter wedding season is a major source of income for fashion and jewelry retailers, DLF Retail was focused on driving mall traffic during this important time. Since a wedding is one of the most important occasions in one’s life the idea behind Wedding Tales was to make this once-in-a-lifetime experience shared with friends and family through unique shopping offerings.
To offer interactive experiences to shoppers, the mall offered masterclasses by makeup artists as well as other activities.
The mall houses over 330 brands, including over 150 fashion brands, many of which launched seasonal wedding goods during the event. Enriching shopper experience and supporting retail partners in their brand journey is at the core of every initiative taken at DLF Mall of India. This was the third season of Wedding Tales.
