Flipkart collaborates with Canopy for sustainable packaging and material sourcing

India’s consumer internet ecosystem Flipkart Group including Flipkart, and Myntra have collaborated with not-for-profit environmental organization Canopy for responsible sourcing of sustainable packaging and man-made cellulosic fibers. The companies have joined Canopy’s Pack4Good and CanopyStyle initiatives to extend their sustainability commitment to move towards sustainable packaging and material sourcing. They will shift towards sustainable sourcing of forest-derived products and pilot alternative next-generation solutions to transition away from forests for raw materials.

Flipkart and Myntra will focus on exploring sourcing or designing of reusable/refillable shipping boxes to reduce corrugated paper and paperboard; encouraging the use of recycled, reusable and/or FSC certified paper and packaging as well as sourcing products with responsibly sourced man-made cellulosic fibers; designing and implementing e-commerce, shipping, display and wrapping systems that minimize the use of packaging materials; Increasing utilization of recycled materials in packaging; utilizing reusable packaging systems for intra business applications; increasing the use of digital communication, marketing and accounting systems and adopt best practices including researching and applying emerging and circular economy innovations.