Soch Apparels witnesses strong online growth amid COVID-19 crisis

 22 July 2021, Mumbai:

The online sales of ethnic wear brand Soch Apparels have been growing amid the COVID-19 disruptions and subsequent lockdowns that led to the closure of its stores.

The online retail has helped the brand widen its base and cater to the needs of customers in cities where it doesn’t have physical outlets.

To further strengthen its customer base and deepen its presence in the ethnic wear market, the brand has launched an exclusive new Eid collection.

The new collection will include a range of sarees, salwar suits, kurtas, tunics, kurti suits, and lehengas.

The Bengaluru-based brand Soch had launched its first exclusive outlet in February 2005 and currently has 135 stores across 50 cities

From designer apparel to elegant fashion wear, Soch is a one - stop brand for all ethnic needs.

The first exclusive Soch store was opened in 2005.

Through its innovative use of traditional crafts, Soch celebrates Indian woman with a contemporary lifestyle.

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Today, the brand has grown to retail through over 125 exclusive brand outlets across 45 cities.

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