Fred Perry, an iconic tennis brand launches British wool knits

23 November 2021, Mumbai:

The iconic tennis brand Fred Perry has launched three new styles of knitwear using British wool. The wool in all of the products is grown in the UK. This is one example of genuine British wool being used by a premium brand on the high street. Wimbledon champion Fred Perry founded the brand in 1952 when he first designed a pique tennis shirt. This British heritage brand has always been synonymous with timeless heritage and iconic collaborations.

Fred Perry is one of the largest brands of both sportswear and casualwear worldwide. Fred Perry once was the shirt of choice of several distinctive groups of teenagers throughout the ’60s and ’70s. The Fred Perry laurel logo (usually found on the left chest of the polo shirts) has remained an important staple in the style of today’s generation. Especially popular in the indie subculture, the signature fit of the Fred Perry shirt has proven to bridge the gaps of diverse demographics.

The brand has a store in New Delhi. The brand has long been recognized and embraced by the discerning Indian. Building on the brand’s continued global expansion the store in India extends Fred Perry’s efforts to strengthen its presence in Asia and continues to deliver retail experiences that embody Fred Perry’s world of culture, lifestyle, and philosophy to consumers around the globe.

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