Jockey India launches the second phase of #BrasAsVersatileAsIAm campaign
15th September 2021, Mumbai:
Jockey India has announced the second phase of #BrasAsVersatileAsIAm campaign with eight new product films across its digital platforms. To be promoted on Facebook, Instagram, YouTube, Google and other digital platforms, these product films showcase the essence of different moods and needs of a woman.
The brand is also using traditional retail and trade channels through, exclusive brand store facades, in-store visuals and POS merchandise as well.
The product films highlight Jockey’s deep understanding of the bra segment through each of the films and showcase the USPs of each product. The films project uniquely different styles that suit every mood with a focus on – magic undercup bra, t-shirt bra, nursing bra, sleep bra, lounge bra, multiway bra, plus size bra, and everyday bra.
The first phase of the #BrasAsVersatileAsIAm campaign – ‘Jockey Knows Me’ was launched last week with a 30-second TVC across multiple channels that showcased how every woman is unique and versatile in her way. The campaign aims to showcase the various needs of a woman when it comes to intimate wear and Jockey’s extensive range that is curated to meet these versatile needs of a woman. It seeks to celebrate the uniqueness of a woman and how Jockey constantly raises the bar and works towards meeting their expectations, says Karthik Yathindra, Associate Vice-President, Marketing and Product Management, Jockey India.
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