Ethnic wear brand Lashkaraa targets new markets

20 November 2021, Mumbai:

Lashkaraa is banking on its affordable pricing coupled with a wide range of collection across categories to fuel growth. The online ethnic wear shopping platform founded in 2014 caters to wedding and festive clothing.

The company witnessed strong growth during the pandemic. Due to the pandemic lockdowns couples came online to complete their wedding trousseau shopping. This led to the brand’s largest increase in custom bridal trousseau orders to date.

The company is rapidly investing to grow its business through the globe as it is getting increasing orders every day from the farthest parts. It used the slow-period of the pandemic to hone its business intelligence and came up with the plan to expand to NRIs in various parts of the world.

Lashkaraa already has a strong presence in the US, Canada, UK, and the Middle East. It plans to further expand its presence over the next few months.

An innovative brand run by young professionals who passionately study emerging trends, Lashkaraa consists of dedicated designers, merchandisers and a tailoring team that combines the exuberance of youth and the insights of classic Indian craftsmanship to target discerning millennials.

The inventory of wedding wear includes saris, salwar suits, anarkali suits, Punjabi suits, palazzo suits, high slit gowns, lehenga cholis, kurtis etc.

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