31 August 2024, Mumbai
American denim brand Levi’s has expanded its retail presence in Mumbai with the opening of two new stores, one on Linking Road and the other at Infinity Mall in Andheri West.
These stores offer a full range of Levi’s products, including clothing, accessories, and footwear, showcasing the brand’s signature denim collections for both men and women, according to Amisha Jain, Managing Director of Levi Strauss & Co-South Asia, Middle East, and Africa.
Levi’s first entered the Indian market in 1994 by establishing Levi Strauss India as a wholly-owned subsidiary. Since then, the company has followed a strong expansion strategy in India. A year ago, Levi’s launched its largest store in Asia, a 7,521 sqft space on Brigade Road in Bengaluru. More recently, it opened its largest global mall store at Pacific Mall in New Delhi, spanning over 9,000 sq. ft.
Currently, Levi’s operates more than 400 stores across India, according to data from SaaS platform Agenty. Established in 1853, Levi Strauss & Co. is best known for its iconic Levi’s brand of denim jeans. The company’s portfolio also includes brands like Dockers, Signature, Denizen, and Beyond Yoga.
Levi’s products are available in over 110 countries through a combination of chain retailers, department stores, online platforms, and approximately 3,200 dedicated stores and shop-in-shops worldwide.
