Madame launches a 'Looney Tunes collection'

28th October 2021, Mumbai:

The new collection from Madame comprises a range of sweatshirts and graphic T-shirts for women of all age groups and is an ode to the fun-filled universe of Bugs Bunny, Daffy Duck, the Road Runner, Sylvester the Cat, and many more characters.

The collection is designed keeping in mind a wide variety of color palettes including Arctic Blue, Italian Clay, French Navy, Lilac, and Sage Flower.

Various retro trends are making a comeback and Madame’s collection helps in creating an easy everyday look that is not just trendy but also connects with the vibe of modern consumers. Madame plans to focus on building franchises across India.

Launched in 1993, Gurugram-based Madame, is a brand for women. Currently, it has over 150 exclusive brand outlets across the country and a presence in 600 multi-brand stores. It also retails online on e-commerce platforms including Myntra and Amazon.

Madame retails western wear and accessories including handbags, footwear, sunglasses, jewelry, and accessories. The brand sells around 11 lakh garments annually. The plan is to continue expansion by focusing on the franchise route. The focus will be on outsourcing much of Madame’s fashion line, though own factories. The growth of own online store will also be a strong focus over the next two years.

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