Popeye x Wrogn collection launched in collaboration with Virat Kohli
25 March 2022, Mumbai:
Popeye the Sailor Man has launched a new Popeye x Wrogn men’s apparel collection in collaboration with Indian cricket star Virat Kohli.
The collection offers a range of 28 T-shirts featuring classic poses of the spinach-eating sailor paired with the graphic Wrogn logo.
It also features tie-dye detail, an oversized Wrogn logo, etc.
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The graphic tees will be available on Shoppers Stop, Pantaloons, Myntra, and the brand’s exclusive outlets.
Owned by King Features Syndicate, a unit of Hearst, Popeye is home to some of the world’s most popular entertainment characters.
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Its partnership with Wrogn offers fans a fresh line of unique, on-trend merchandise celebrating his ‘strong to the finish’ lifestyle, says Carla Silva, Vice President, General Manager, Global Head, Licensing, King Features.
Anjana Reddy, CEO, Universal Sportsbiz, Owner, Wrogn adds, this collaboration gives the brand the perfect opportunity to present its fun and quirky renditions to customers.
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