25 March 2022, Mumbai:
Sahiba-owned apparel brand for women ‘Saundh’ has opened its first brick-and-mortar store in India in Bengaluru.
Spread across 750 sq ft, the new store launched with five capsule collections from the brand.
Titled, ‘Ganjifa,’ ‘Cheriyal’, ‘Gond’, ‘theyyam’ and ‘Khaas,’ these five collections offer designer-wear clothing including Kurtis, kaftans, lehengas, tops, and indo-fusion sets.
Located amid Bengaluru’s buzz of innovation and technology in the central shopping hub, Saundh aims to balance traditional and modern culture with its offerings.
The everyday luxury wear label for women thrives to attain a perfect union of yesteryear charm with contemporary iterations.
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Sarabjeet Saluja, Founder & CEO says, Saundh aims to minimize the gap between designer clothing, aesthetics, and affordability through strong product development, powerful manufacturing, and distribution capacities, and striking price points.
The brand aims to thrive to make deeper inroads in the country’s fashion market, by being accessible to a wider customer base and delivering beautiful collections that embody Saundh’s philosophy.
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