Tasva, the men's occasion wear brand, has opened its 43rd store in India, located in the Pitampura district of West Delhi.
The store features a full range of traditional wear designed for the modern Indian man. Tasva's latest collection, for spring/summer 2023, features ivory sets with delicate embellishments. The collection also incorporates deep red hues and flashes of opulence with gold accents, adding pops of color to traditional wear.
Tasva is a joint venture between Aditya Birla Fashion and Retail Limited and renowned couturier Tarun Tahiliani. The brand is owned by Indivinity Clothing, a partnership formed by the two businesses.
Tasva was launched in December 2021, with its first store opening in Bengaluru. Since then, the brand has expanded rapidly, opening stores in metros and Tier 1 cities across India. In addition to its exclusive brand outlets, Tasva also retails through its e-commerce store and has a presence on the multi-brand platform Myntra. The brand has recently opened stores in Surat, Meerut, Siliguri, Lucknow, and Jaipur.