TATA Group to launch “super app” for create edge for consumer-facing businesses

23rd July 2021,Mumbai:

Tata Group plans to develop a new shopping app this year. The app will help bring its brands together to offer services such as grocery shopping, meal and medicine delivery, sales of electronic products plus online fitness packages. Tata is still developing the app's features and determining a go-to-market strategy, with the launch likely in phases, starting with some large cities, suggest media reports.

The pilot could begin as early as September in the southern city of Bengaluru, India's IT hub. Pratik Pal, CEO, Tata Digital will spearhead the app’s development. Pal has an extensive experience with retailers in 28 years at IT outsourcing unit Tata Consultancy Services.

TOP5:

1. Karnataka HC junks appellant plea, Flipkart & Amazon to halt CCI Probe

2. Tamil Nadu trade unions urge for reopening of 'National Textile Corporation (NTC)' mills

3.  Jack & Jones, Selected Homme open MBO in Kashmir: Vineet Gautam, CEO & Country Head, Bestseller India

4.  V-Mart Retail to foray into underpenetrated markets by acquiring ‘Unlimited Fashion’ from Arvind Fashions (AFL)

5. Competition Commission of India (CCI) Accuses Amazon in Future deal

Digitally integrating the multitude of businesses at a conglomerate the size of Tata Group would be a daunting task, warns Keyur Majmudar, Managing Partner, Bay Capital.

Read More:

Online shoppers urge government against banning e-commerce sales

Arvind Fashions gives Unlimited access of 'Unlimited Fashion' to V-Mart

2nd ‘Aura Fashion Week’ slated in Nov.’21 alongside pageant ‘Aura Mr, Miss & Mrs India’