24 February 2024, Mumbai
Renowned for its fusion of streetwear and licensed merchandise, The Souled Store has marked its inaugural entry into Kerala's retail landscape with the inauguration of its first brick-and-mortar outlet in Calicut, also known as Kozhikode. Nestled within the bustling precincts of Gokulam Galleria Mall, this strategic move underscores the brand's commitment to expanding its footprint in the southern region of India.
The storefront boasts a striking bright red façade adorned with the iconic, illuminated brand logo, featuring The Souled Store's signature ghost-like mascot. Stepping inside, patrons are greeted by a vibrant, contemporary ambiance, accentuated by the brand's extensive array of character goods and official apparel merchandise tastefully on display.
Originating from Mumbai, The Souled Store has carved a niche for itself, catering to avid enthusiasts through its direct-to-customer e-commerce platform and a network of over 22 brick-and-mortar outlets across various cities, including Mohali, Bengaluru, Chennai, and Mumbai. Since its inception in 2013, the brand has remained steadfast in its dedication to offering a diverse range of apparel featuring beloved characters from an array of franchises, encompassing the enchanting world of Harry Potter, the iconic Power Puff Girls, as well as the illustrious Marvel, DC, and Disney universes, among others.
With its foray into the vibrant retail landscape of Kerala, The Souled Store endeavors to captivate the hearts of aficionados, offering a captivating fusion of pop culture-inspired fashion and licensed merchandise. Through its distinctive blend of creativity, innovation, and unwavering passion, the brand continues to redefine the contours of contemporary streetwear, establishing itself as a quintessential destination for discerning consumers across the nation.
