Victoria’s Secret expands with new stores in Gurugram and Mumbai

24 February 2024, Mumbai 

Renowned American specialty retailer, Victoria’s Secret has expanded its presence in India with the opening of new stores in Gurugram and Mumbai.

The latest additions are located at Ambience Mall in Gurugram and Phoenix Marketcity in Kurla, Mumbai. Victoria's Secret is introducing its innovative ‘Store of the Future’ concept at these locations to offer customers a more engaging shopping experience. Both stores feature the complete range of Victoria's Secret beauty products and accessories, including the newly launched Bare Rose collection.

Tushar Ved, President, Apparel Group India, says, these additions align seamlessly with the company’s vision to offer unparalleled luxury and style to customers. He emphasised on the brand's commitment to provide immersive shopping experiences that highlight the iconic allure of Victoria's Secret.

Victoria's Secret forayed into the Indian market in 2021 through a partnership with Apparel Group India, initially establishing its presence with an e-commerce platform. Since then, the brand has been expanding its physical retail presence across the country.

In Q3 FY’23-24, Victoria's Secret opened over four new stores, including two in Pune, and one each in Hyderabad and Bengaluru. Additionally, it recently launched its first beauty store in Mumbai.

Founded in 1977 by Roy and Gaye Raymond, Victoria's Secret has evolved into a prominent American retailer of lingerie, clothing, and beauty products. It currently operates approximately 1,360 retail stores in 70 countries worldwide, according to its official website.

The brand’s expansion in India began in 2022 with the opening of its first physical store at Palladium Mall in Mumbai, followed by another store at Ambience Mall in Vasant Kunj, New Delhi. Subsequently, Victoria's Secret continued its expansion by inaugurating its first store in Pune at Phoenix Mall of the Millennium in November 2023.

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