04 March 2022, Mumbai:
India’s largest influencer-led social commerce platform Trell has launched ethnic women’s wear brands W, Aurelia and Wishful on its marketplace.
The platform will offer users a diverse assortment of salwar suits, saris kurtas, lehenga sets and palazzos in the ethnic wear category through these brands.
The expansion will also boost Trell’s sales on the platform.
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A go-to destination for the latest lifestyle trends, the platform aims to build a robust fashion portfolio which caters to the needs of all shoppers, says Trell. The platform expects highest demand for apparels with the reopening of offices in March.
It expects to see a rise in demand for smart casuals and women’s ethnic wear. Based in Bengaluru, Trell launched its social commerce model in 2020.
The platform sells over 1,000 brands across categories to customers across metros, Tier,I, II, II cities in India.
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