Contemporary Indian lifestyle brand, India Circus by Krsnaa Mehta has expanded its apparel range by launching a new collection of 'Artisanal Co-ord Sets.'

Blending contemporary styles with traditional Indian design, this new collection also expands the brand’s range of wardrobe staples designed for modern living.

Featuring bold prints, simple tailor and a rich color palette, this new Artisanal Co-ord Sets collection reflects the brand’s ongoing emphasis on heritage-inspired designs. Manufactured using premium textiles, the collection is inspired by India’s visual diversity, and incorporates regional art and architecture-inspired designs and patterns.  

Expanding from its core furniture, accessories and interior designing business, this new collection enables India Circus by Krsnna Mehta to offer wearable expressions of Indian artistry.

The collection is available on the brand’s direct to customer e-commerce store and brick-and-mortar outlets across the country.

A prominent ethnic wear manufacturer in India, Ajmera Fashion has forayed into the kidswear market with its maiden premium franchise brand, Little Wings.

This move stems from the keen market insight of Ajay Ajmera, Founder and CEO, who identified a clear gap in the Indian retail sector.

While there are numerous established brands for sarees, lehengas, and menswear, smaller cities and towns in India often lack organized, branded options for children's clothing. Little Wings is Ajmera’s solution to this unmet need—a brand created to offer premium-quality, stylish, and affordable clothing for children aged 0 to 15 years.

Little Wings’ product range includes dresses, denim wear, ethnic outfits, t-shirts, shorts, casual wear, and party wear—all made with super-soft fabrics, appealing designs, and a focus on providing good value for money that resonates with aspirational Indian families. The brand aims to provide fashionable, comfortable, and value-for-money kidswear to families across India,” states Ajmera.

The brand will operate on a franchise-owned model. Initially, the company will focus on smaller towns and cities where the demand for quality kidswear is growing but remains largely underserved.

The new brand by Tarun Tahiliani, OTT showcased its latest collection of multi-wear garments at Lakmé Fashion Week 2025, held in partnership with the Fashion Design Council of India in Mumbai. 

Emphasizing on the concept of daily reinvention, the collection features fluid, feminine silhouettes that define the brand.  Representing the multifaceted urban woman, it traces her evolution as she moves through life, accumulating pieces that reflect her journey and achievements, states Tahiliani stated, emphasizing the personal and self-expressive nature of fashion.  

Blending Indian and Western styles, the new OTT collection reflects Tahiliani's signature India Modern aesthetic. It offes draped gilets, flowing dresses, structured jackets, and layered separates for women of all ages, prioritizing effortless elegance and adaptable pieces.  

Focusing on craftsmanship, the collection reimagines hand-embroidered chikankari n contemporary designs besides reviving the Rabari craft in vintage-inspired pieces. Previously featured in a 2015 collaboration, the Singh Twins’ geometric prints, reappear in soft summer hues, adorning linen, Chanderi, georgette, organza, and jersey fabrics. The collection promotes a sustainable approach to fashion by incorporating archive pieces with new designs.

Held in Mumbai from March 26 to 30, LFW X FDCI 2025 provided a platform for designers across India and featured various design competitions. The event highlighted innovation and creativity within the Indian fashion industry.

Contemporary fashion and lifestyle brand Thread & Knot’s latest store in Bengaluru offers a carefully selected assortment of clothing, accessories, and lifestyle items crafted to empower customers in showcasing their individual style.

Situated on the second floor of Royal Meenakshi Mall on the Bannerghatta Road in Bengaluru, the store distinguishes itself by seamlessly merging comfort and style, offering a diverse array of apparel and accessories that align with modern preferences. The brand prioritizes quality, comfort, and current fashion trends, ensuring that each piece resonates with individuality and contemporary fashion sensibilities.

Emphasizing on a welcoming ambience, the store's interior design showcases a wide variety of styles ranging from contemporary designs to enduring classics. Shoppers can anticipate personalized shopping experiences, with informed staff readily available to assist in curating the ideal outfit or accessory.

The opening of this new store signifies Thread & Knot's ongoing dedication to providing fashion-forward choices that mirror the evolving tastes of its customer base. The brand's presence at Royal Meenakshi Mall represents a significant milestone in its expansion, introducing its distinctive fusion of style and comfort to a wider audience within Bengaluru.

Renowned menswear brand Success opened its largest exclusive brand store in Ranihaat, Cuttack. The store opening was attended by several prominent figures including Pradeep Pansari, Suchitra Pansari, Anand Pasari, Urmila Pasari, and Subhasis Nath Sharma.

Pointing out to the brand’s rapid growth in the northern part of the city, a company representative pointed out, this dynamic development has encouraged many well-known brands to establish a presence in the area.

The brand currently operates over 20 EBOS, along with over 375 MBOs and 45 shop-in-shop setups across the country. It is prominently present in Odisha, with six stores already operating in the state, and plans to expand further into cities such as Berhampur, Rourkela, Talcher, Puri, Jatni, Sambalpur, and Bolangir, the representative explained.

With an aim to become India’s most trusted menswear brand, Success envisions a strong expansion strategy that includes establishing more retail chain stores nationwide and significantly increasing the number of its EBOs.

Emphasizing on the brand’s dedication to quality in manufacturing, Anand Parasar, Franchise Partner, states, the brand aims to improve its product quality to ensure it stays on par with leading international brands, guaranteeing customers with unmatched value.

Spanning 600 sq ft, the brand’s new store is strategically located in a busy commercial area, making it easily accessible to shoppers. This flagship store offers a complete range for the modern man’s wardrobe, featuring everything from sophisticated suits and stylish blazers to trendy jackets, elegant vests, traditional kurtas, comfortable pajama sets, casual shirts, tailored trousers, and a variety of premium denim options. Additionally, it also offers a curated range of accessories to complement these collections, divided into formal, casual, and party-wear sections.

TechnoSport has opened its first flagship store in Bangalore, marking a major milestone in its retail expansion journey. Located in the bustling HSR Layout on 27th Main Road, the store officially opened on March 28. Spread across 1,650 square feet over two floors, the store offers an immersive and upgraded shopping experience for activewear enthusiasts.

Branded as ‘TechnoSport Flagship 2.0,’ the outlet introduces a modern retail format with modular fixtures, eye-catching product displays, and a layout that narrates the brand’s evolution. The launch is supported by special offers for customers, those spending Rs 2,999 or more will receive a free gym bag, while purchases over Rs 3,999 and Rs 4,999 come with a free power bank and Airdopes, respectively.

The store showcases TechnoSport’s best-selling products along with its advanced Cotflex collection. Designed for all-season comfort, especially the warmer months, the range features breathable, moisture-wicking, anti-microbial, and odour-resistant fabrics with a soft, smooth finish.

Sunil Jhunjhunwala, Co-founder & Managing Director, said the modular store format will support faster replication as the brand scales up. CEO Puspen Maity highlighted the importance of the HSR location in boosting brand visibility and connecting with the local fitness community.

The new store reinforces TechnoSport’s focus on performance-driven design, quality, and innovative retail engagement.

An ethnicwear brand from Stellaro Brands, Rangita pays a vibrant tribute to fresh start and festive spirit with its new Spring-Summer 2025 campaign.

Titled ‘Shubh Aarambh’ and shot at the scenic Chinar Haveli of acclaimed photographer Raghu Rai, the campaign captures the joy of summer weddings, female friendships, and cultural nostalgia. It focuses on empowering women by offering them a wide variety in ethnic wear.

Merging tradition with modernity, the in-house campaign showcases apparel pieces that are ideal for both daily wear and special occasions. It captures the glow of nostalgia and the unbreakable moments experienced at Indian weddings, says Himanshu Chakrawarthi, CEO, Stellaro Brands.

Conceptualized by Shivanee Dutt, Sr Director - Brand Marketing, the campaign was developed by Saswata Ghosh and Shayak, Creative Directors.  with music by the late Sunjoy Bose and vocals by Arushi Tiwary. The brand has rolled out the campaign across Instagram, Facebook, and YouTube.

Looking ahead, Rangita plans to strengthening its omni-channel growth strategy opening around 25 stores in the next 12 months. Of these, the brand plans to open 5-6 new stores in this quarter spanning April–June 2025.

In the realm of fitness fashion, the era of the skin-tight legging, once hailed as the ultimate symbol of both physical prowess and style, is gracefully making way for a new wave of comfort and self-expression. This shift marks not just a change in wardrobe but a broader cultural transformation towards embracing ease and authenticity in our active lifestyles.

For years, gyms were dominated by figures clad in form-fitting Lycra, epitomizing a culture that equated effort with tightness. However, a revolution is underway in fitness attire, reflecting a deeper societal shift towards prioritizing comfort and mental well-being alongside physical fitness.

The emergence of loose and relaxed styles

The emergence of looser styles is redefining the fitness landscape. Yoga pants now flow with every pose, tracksuit bottoms exude effortless cool, and ballet-inspired wrap cardigans offer elegance without constraint. These garments, once confined to studios, now spill into everyday wear, blurring the lines between activewear and casual attire.

This trend towards relaxed silhouettes mirrors broader changes in fashion where restrictive clothing gives way to designs that celebrate movement and functionality. Skinny jeans yield to baggy denim, and oversized shirts become staples of contemporary style, echoing a desire for freedom both in fashion and in life.

Moreover, the shift in gymwear reflects a more holistic approach to fitness—one that acknowledges exercise as a means of enhancing mental well-being and fostering a positive mindset. By opting for looser garments, individuals can redirect focus from outward appearances to the intrinsic joy of movement, thereby promoting self-acceptance and confidence.

Brands adopt the new trend

Leading brands are responding to this demand for comfort-focused gymwear. Vuori, rooted in menswear, champions comfortable fabrics and ease of movement with its ‘Miles Ankle Pant,’ bridging the gap between gym attire and everyday wear effortlessly. Meanwhile, M&S Goodmove democratizes comfort with affordable options like the high-waisted hareem yoga joggers, proving that comfort and style need not come at a premium.

Fitness studios, like Frame, and influential figures such as Cassie Davenport, further propagate the trend towards relaxed gymwear. Their preference for tracksuit bottoms and loose T-shirts underscores the practical and psychological benefits of embracing comfort during workouts.

Even industry giants like Nike and Lululemon are embracing the shift towards looser fits. Nike’s ‘Nike Life’ collection and Lululemon’s ‘City Sweat’ line expand their offerings beyond traditional tight-fitting activewear, catering to a diverse audience seeking comfort and versatility.

In essence, the decline of restrictive gymwear signifies more than a change in fashion—it symbolizes a broader cultural shift towards self-acceptance, functionality, and empowerment. As we embrace looser silhouettes and prioritize ease of movement, we cultivate a more positive and liberating experience in our active lives, whether in the gym, on the streets, or amidst nature’s embrace.

The message is clear: it’s time to loosen up, let your body move freely, and celebrate the joy of being active in comfort and style.

Making a stylish debut into the South India market, French luxury children's clothing brand Jacadi Paris has officially opened its newest store at the upscale Phoenix Mall of Asia in Bengaluru.

Bringing classic Parisian style to India’s discerning young customers, this latest boutique offers a carefully selected range of clothing, shoes, and accessories crafted with exceptional quality and attention to detail.

With its collections designed to be treasured for generations, Jacadi Paris embodies the essence of classic French elegance. The brand celebrates childhood through designs that combine practicality with artistry, capturing the charm of Paris in every item. With a strong presence in 39 countries, the launch in Bengaluru demonstrates Jacadi’s ongoing global expansion.

Jacadi’s entry into India has been facilitated through its partnership with Burgundy Brand Collective, a retail group focused on introducing international luxury and premium lifestyle brands to the Indian market.

Proving a sophisticated shopping experience for families, the new store at Phoenix Mall of Asia sets a new standard for children’s fashion in the city. Jacadi Paris continues to delight new generations with this new store opening while also strengthening its position as a global leader in premium children's wear.

The Clothing Manufacturers Association of India (CMAI) sees the recent US tariff changes as a major opportunity for India’s apparel sector. With higher tariffs imposed on key textile-exporting nations like Bangladesh and Vietnam, India gains a competitive edge, potentially enhancing its presence in the US market.

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Santosh Katariya, President of CMAI, called the tariff revision a ‘pivotal moment’ for Indian manufacturers. "To fully capitalize, we must scale up production, drive product innovation, prioritize sustainability, and meet global compliance standards. A coordinated effort between industry and policymakers will be key to strengthening India’s global competitiveness," he stated.

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Rahul Mehta, Chief Mentor of CMAI, highlighted the potential advantage, comparing it to Bangladesh’s 10-12 per cent duty relief in EU markets, which helped it outperform India in Europe. "Now, we have a similar, if not greater, advantage in the US market. If we fail to seize this opportunity, we will once again miss the ‘Bus of Opportunity’,” he

However, CMAI cautioned that the new trade landscape presents challenges. With higher US tariffs, Bangladesh and Vietnam are expected to intensify their focus on alternative markets like the EU, UK, and Australia, heightening competition for Indian exports.

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These nations may also target India’s domestic market, increasing competitive pressure.

The apparel sector now stands at a critical juncture.

Whether India emerges as a stronger global apparel powerhouse depends on how swiftly and effectively the industry and policymakers act to leverage this shifting trade dynamic.

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Streetwear label Manaca has launched its debut brick-and-mortar store in Mumbai. Located on Linking Road in Khar West, the new outlet showcases the brand's performance-oriented apparel for both men and women.

The store’s launch event in Mumbai was attended by celebrity guests including Poonam Pandey, Nikita Rawal, Malini Agarwal, Alexx, and Mihir Joshi. Situated next to the Bata showroom on Linking Road, the Navrang store is designed to fuse fashion and technology, promoting techwear and futuristic apparel in India.

The store offers products including stealth-style apparel, functional streetwear, and eye-catching statement pieces, catering to urban fashion enthusiasts. Through this store, the brand aims to establish itself as a disruptive force in India's streetwear market, It also sells its products through its direct-to-consumer online store.

Manaca brings the future of fashion to the sreets by combining cutting-edge technology, high performance funcationality and bold, avant-garde design, says Manish Bhavnani, Founder, Manaca. Each of the brand’s products is designed for the new generation of go-getters, creators, and those who break the mold, he adds.