06 October 2023, Mumbai

Maxzone Clothing, the popular men's fashion brand, has achieved a remarkable milestone by selling over 1 crore T-shirts in the past year.

This accomplishment follows their impressive feat of achieving a turnover of around 200 crore earlier in 2023. This surge in sales reflects Maxzone Clothing's significant growth in the market, positioning them for an all-time high turnover in the near future.

Brand Personality

The brand attributes its success to a commitment to quality, affordability, and a deep understanding of diverse customer preferences.

Maxzone Clothing caters to men across various regions, offering a wide range of fits, sizes, cuts, colors, and fabrics, shattering the one-size-fits-all approach. This strategic approach has propelled them to sell over 10 million T-shirts.

Made in India

Maxzone Clothing proudly carries the 'Made in India' tag and offers T-shirts starting at just Rs399, making high-quality fashion accessible to a wide range of consumers. This affordability has not only revolutionized wardrobes across India but has also supported the domestic manufacturing sector, creating job opportunities.

Since its inception in 2009, Maxzone Clothing has continuously evolved, expanding its market reach and embracing innovation.

Tech inclusiveness

They have incorporated advanced technologies, like Bio Wash Fabric and SULPHET automatic printing machines, to elevate product quality and efficiency. Sub-brands like PlusPoint and Menology Clothing have further contributed to their success.

Maxzone Clothing's commitment to customer satisfaction, coupled with exciting global expansion plans in Dubai, solidifies its position as a top-notch, budget-friendly apparel brand while promoting Indian craftsmanship.

The brand remains dedicated to growth and innovation in the years ahead.

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Bengaluru-based premium ethnic brand Soch is riding a success story as it closed last fiscal with topline revenue of Rs 401 crore, which marked a 60 per cent growth over previous year. Despite the ethnic sector facing multiple challenges, Soch Apparel surged ahead with a 9 per cent Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA). Supporting the strong performance, CEO and Co-Founder Vinay Chatlani says, post-Covid consumer rebound and a robust festive period were the main drivers of their success and it helped the brand expand brick and mortar presence across the country.

The success of the expansion strategy has made Chatlani plan on expanding further in multi-brand outlets and establishing presence in large format stores next year. Online presence would continue playing a vital part and given the required support, according to Chatlani. As the brand pushes forward to join the Rs 1,000 crore brands club, the journey could possibly take the next three to four years.

Channels that made last fiscal stellar 

While the direct-to-consumer channel clocked in a quarter of the overall online sales, Soch Apparel plans to make their website work harder and contribute to more than half of all online sales within the next three to four years as a part of its strategy to reach the Rs 1,000 crore mark. The brand is also relying on Indian diaspora outreach through international e-commerce to generate more online sales. Its overall online business contributed 11 per cent to its revenues and the plan is to increase it 14 to 15 per cent next year. Interestingly, omni-channel accounts for 40 per cent of the brand's e-commerce sales which means 40 per cent of online orders are fulfilled by the stores.

Soch Apparel is being sold offline across 40 large format stores and through 165 exclusive brand outlets (EBOs) across India. The expansion plan for the next fiscal is to increase its presence in an additional 45 large format stores and 25 more EBOs. According to Chatlani, the 25 EBOs would be a mix of company owned outlets and franchised ones. At present, Soch Apparel owns 55 per cent of the 165 EBOs and 45 per cent have been franchised.

Clearly, as a premium brand of ethnic wear, Soch Apparel has seen 66 per cent of its revenues being generated from metros and the remaining 34 per cent from Tier I and II towns. Almost 68 per cent of its stores are in metros and Tier I cities and the remaining 32 per cent are in Tier II and III towns. Chatlani states, being a Bengaluru-based brand, half its total revenues are from South India, with eastern India contributing 20 per cent and western and North India 15 per cent each.

Moving forward

In its expansion plan, with the next year and a half, the company would like to reach more Tier II and III towns and convert the franchised store to company-owned in the ratio 7:3. In the current scenario, its presence through EBOs is evenly split between high streets and malls, it sees high streets as the focal retail presence in coming years. Next year, Soch will launch its 5,000 sq. ft. store at an undisclosed location in a southern metro whereas presently its EBOs are not over 1,600 sq. ft. Expansion across North India will also be a priority.

Exclusively ethnic and premium, Soch Apparel has pinned its hopes on a growing consumer base who are happy to spend on such clothing beyond festive occasions.

16 September 2023, Mumbai

Pine Kids, the renowned children's clothing brand under FirstCry, has inaugurated its maiden Exclusive Brand Outlet (EBO) in India at Z Square Mall, Kanpur, Uttar Pradesh.

This marks a significant milestone for FirstCry.com, a BrainBees Solutions Pvt. Ltd. venture founded in 2010 by Supam Maheshwari and Amitava Saha.

Background

Initially an e-commerce platform, FirstCry transitioned to a hybrid model and introduced its first brick-and-mortar store in 2011.

With over 25 million customers across domestic and international markets, FirstCry boasts an extensive inventory of 2,000+ national and international brands, including renowned names like Tommy Hilfiger, Nike, Puma, and Disney.

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04 October 2023, Mumbai

The 50th India International Knit Fair (IIKF) will be held in Tirupur, the Knitwear Capital of India, from October 12th to 14th, 2023. This prestigious event will showcase the latest and finest knitwear collections for men, women, and children.

The 50th IIKF will be held at the spacious and fully air-conditioned IKFA Complex in Tirupur, India.

It is an excellent opportunity to network, explore business opportunities, and collaborate with leading designers, manufacturers, buyers, and celebrities from the fashion industry.

Remarkable

This spectacular event will present a new range of high-fashion knitwear designs with a creative flair.

The 50th edition of IIKF will inspire you with new fashion trends and ideas that will elevate your style quotient. This all-season fair is a must-visit for anyone who loves fashion and wants to witness the best of the knitwear world.

Key highlights of the 50th IIKF:

Showcase of the latest and finest knitwear collections for men, women, and children

Networking opportunities with leading designers, manufacturers, buyers, and celebrities from the fashion industry

A platform to explore business opportunities and collaborate with industry leaders

A showcase of innovative knitwear designs with a creative flair

A chance to witness the best of the knitwear world

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23 September 2023, Mumbai

A Tailor-Made Initiative with Comprehensive Benefits

The Apparel, Made-Ups & Home Furnishing Sector Skill Council (AMHSSC) has lauded the PM-Vishwakarma Yojna, a tailor-made initiative to boost the apparel industry and empower artisans. The scheme offers a range of benefits, including:

• Elevating apparel quality, scale, and reach by integrating artisans into the MSME value chain.
• Providing comprehensive government support, such as financial assistance, advanced skill training, expertise in modern digital techniques, and eco-friendly green technology adoption.
• Amplifying brand recognition and providing greater visibility and recognition to skilled artisans.
• Strengthening market connections by establishing robust linkages with local and global markets.
• Empowering remote artisans through skill development and quality training.

The PM-Vishwakarma Yojna is expected to have a significant impact on the apparel industry and its skilled artisans.

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04 October 2023, Mumbai

The Indian textile sector is gearing up to host its largest and most significant event, the Mega Textile Show 2024, which is scheduled to take place in late February or early March of the upcoming year. The precise date and venue details will be announced shortly.

Largest and Most Significant Textile Event in India

This grand event will encompass the entire textile industry spectrum, spanning from raw materials to finished products, and is set to draw experts, producers, vendors, designers, buyers, and enthusiasts from around the world.

Focus on Latest Developments, Innovations, and Trends

The exhibition will showcase a diverse array of textile segments, including apparel, home textiles, floor coverings, fibers, yarns, wool, threads, fabrics, carpets, silk, handicrafts, handloom, synthetic materials, rayon, cotton textiles, jute, woolen garments, and technical textiles.

The Mega Textile Show 2024 aims to spotlight the global potential of the Indian textile sector, featuring the latest developments, innovations, and trends in the textile and fashion industries, while also fostering networking opportunities and facilitating business partnerships.

Networking Opportunities and Business Collaborations

Furthermore, the event will extend invitations to institutions, academia, and various stakeholders connected to the textile sector.

Expect to see a vibrant mix of exhibitors hailing from India and abroad, all converging at the Mega Textile Show 2024. This event, designed as a B2B platform, will be open to both domestic and international markets.

Open to Domestic and International Markets

The Mega Textile Show 2024 is an indispensable occasion for anyone involved in the textile industry.

It offers a unique chance to connect with industry leaders, stay abreast of the latest trends and innovations, and explore new avenues for business growth and collaboration.

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20 September 2023, Mumbai

The Khadi and Village Industries Commission (KVIC) signed three Memoranda of Understanding (MoUs) with Prasar Bharati, NBCC (India) Limited, and Digital India Corporation on September 19, 2023, in line with Prime Minister Shri Narendra Modi's vision of 'Local for Vocal' and 'Atmanirbhar Bharat'. The MoUs aim to modernize KVIC and promote its products among the youth.

MOU

Under the MoU with Prasar Bharati, anchors from DD News and DD International channels will soon wear Khadi apparel. NBCC (India) Limited will construct modern infrastructure for KVIC across the country, and KVIC will collaborate with Digital India Corporation to ensure its technology remains up-to-date.

On the same occasion, Shri Kumar disbursed a margin money subsidy of Rs 150 crore to beneficiaries under the Prime Minister's Employment Generation Programme.

He also unveiled a dashboard and an ATR Portal to assist the Chairman in monitoring the Commission's ongoing schemes and to streamline the tracking of actions taken in response to the Commission's decisions.

Inspirational

In his address, Shri Kumar highlighted Prime Minister Shri Narendra Modi's efforts in promoting Khadi on the global stage. He noted that the Prime Minister's global branding of Khadi has bestowed a new global identity upon it. Shri Kumar also emphasized that Khadi has been effectively utilized by Prime Minister Shri Narendra Modi over the past nine years to address issues such as poverty alleviation, artisan empowerment, food security, and women's empowerment.

Great going

Khadi has become a powerful tool and weapon against unemployment.

In the last financial year, under the Prime Minister's leadership, the trade of Khadi and village industry products exceeded Rs 1.34 lakh crore, while generating 9.54 lakh new jobs.

The program was attended by KVIC officers and employees.

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28 August 2023, Mumbai

Purpose of the summit: To showcase the progress of the Bangladesh apparel industry and to discuss ways to move forward together.

• • Attendance and outcome of the summit: The summit was attended by 130 participants from brands, retailers, suppliers, consumers, development partners, academicians, and Australian policymakers. The event was a great platform to showcase the progress of the Bangladesh apparel industry and to discuss ways to move forward together.
  • Product showcase and photo exhibition: The summit also featured a product showcase and a photo exhibition. The product showcase showcased 100+ selected garments made in Bangladesh, and the photo exhibition featured 20 selected photographs of Bangladesh.
  • Bilateral meetings: In addition to the summit, the BGMEA delegation also held a number of bilateral meetings with Australian government officials, brands, NGOs, and other stakeholders. These meetings were aimed at strengthening the relationship between Bangladesh and Australia and to explore new opportunities for cooperation.
  • The Bangladesh Garment Manufacturers and Exporters Association (BGMEA) organized the Bangladesh Apparel Summit in Melbourne, Australia for the first time overseas. The summit was held on July 18th at the Hotel Intercontinental Melbourne.

    The summit was attended by 130 participants from brands, retailers, suppliers, consumers, development partners, academicians, and Australian policymakers. The event was a great platform to showcase the progress of the Bangladesh apparel industry and to discuss ways to move forward together.

    In addition to the summit, the BGMEA delegation also held a number of bilateral meetings with Australian government officials, brands, NGOs, and other stakeholders. These meetings were aimed at strengthening the relationship between Bangladesh and Australia and to explore new opportunities for cooperation.

    The summit was a success and it helped to raise awareness of the Bangladesh apparel industry in Australia. The BGMEA delegation is confident that the relationships that were built during the summit will lead to further cooperation between the two countries in the future.

CREDITS: BGMEA Press Release.

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