26 December 2024, Mumbai
Growth of internet retail, rising disposable incomes and greater fashion consciousness is spurring the growth of lingerie market in India. As per a report by the IMARC Group, from $4.9 billion in 2023 the market is expected to reach $10.9 billion by 2032, growing at a CAGR of 9.32 per cent during 2024-2032.
Driven by the changing trends in consumer behavior and preferences, the Indian lingerie market is undergoing a significant transformation. There is a growing demand for personalised lingerie in the country with consumers demanding unique shapes and sizes.
The rise of virtual fitting rooms and AI recommendations is also boosting consumer engagement with women preferring lingerie combining style with support.
Opting for modern designs incorporating traditional elements, women are seeking stylish, comfortable, and practical lingerie. There is a growing focus on personal style and self-expression, especially in cities. The rise of e-commerce has made it easier to access various brands and styles from home.
Boosting demand for trendy and high-quality lingerie, influencers and celebrities are promoting brands and styles to their followers. More brands are investing in digital marketing to reach their audiences with equally more consumers choosing lingerie brands that focus on sustainability and ethics.
Driven by a growing environmental awareness, brands are using organic cotton and recycled materials to reduce waste. Consumers’ demands to know the social impact of their products is pushing brands to be more transparent.
