12 July 2024, Mumbai

Lingerie and loungewear brand Clovia has partnered with beloved cartoon character Garfield to launch a new sleepwear collection.

Featuring 100 per cent cotton t-shirts and pyjama pants adorned with playful graphics of Garfield and his cartoon friend, the dog Odie, the collection boasts of a youthful aesthetic. It features oversized, comfort-driven designs. The campaign accompanying the collection showcases a model enjoying relaxing activities like drinking tea and eating pizza, reflecting Garfield’s whimsical nature.

Clovia is also expanding its brick-and-mortar presence across India. In May this year, the brand opened new stores at Chandigarh’s Cosmo Mall at Zirakpur, Gulbarga’s Orchid Mall, Hubli’s Marvel Artiza, and Ranchi’s Homah Tower.

Founded by husband and wife entrepreneurs Neha Kant and PankajVermani in 2012, Clovia is operated by its parent company Purple Panda Fashion. Around 89 per cent of the company’s stake has been acquired by Reliance Retail in a Rs 950-crore-deal.

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11 July 2024, Mumbai

Recognising the growing aspirations and convenience sought by consumers outside metros, designerwear brand Twamev aims to establish a strong presence in Tier II cities like Chandigarh, Jaipur, and Surat.

Identifying a significant gap in the segment, Twamev, led by CEO RaghavAgarwal, offers customers a platform for self-expression and individuality, enabling them to explore and discover their unique style. Emphasising product quality, customer experience, and competitive pricing, Twamevprioritises craftsmanship, natural fabrics, and innovative designs to deliver the best in designer wear.

Currently operating five stores—two in Bengaluru and one each in Delhi, Hyderabad, and Pune—Twamevaims to expand its presence across India with new stores in Surat and Gurugram this month and eventually internationally.The brand envisions larger format stores to accommodate its extensive product portfolio and provide a grand shopping experience.

Twamev's immediate expansion targets include Mumbai and Hyderabad, where it plans to establish its largest store yet. Apart from its website, Twamev's products are available on platforms like Pernia and Myntra, with intentions to expand to 2-3 more online platforms soon. Currently, 15% of its sales are online, with the rest coming from physical stores.

To enhance the shopping process, Twamev offers a ‘book an appointment’ feature, allowing customers to pre-select garments online, add them to a cart, and then try them on in-store, making the shopping experience faster and more efficient. Additionally, a video call feature is available for those unable to visit the store, enabling remote shopping.

In its men's collection, Twamev offers a comprehensive range of celebration wear, including kurtas, kurta jackets, bandhgalas, Indo-western outfits, sherwanis, Jodhpuri suits, and accessories. For women, the brand offers sarees, pre-stitched sarees, lehengas, and a bridesmaid collection, totaling approximately 700-800 SKUs.

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11 July 2024, Mumbai

To capitalise on the fast-growing athleisure market in the country, Reliance Retail plans to launch a large-scale stores under a new brand name. The company currently sells athleisure products through some of its existing brands such as Clovia.

The new retail concept will also enable Reliance Retail to compete with global corporations entering the Indian market. As part of this development, the company will open these stores in Indian malls and on high streets, with their sizes ranging from 8,000 to 10,000 sq ft. The retailer will initially focus on large cities for these stores.

Sportswear and accessories have continued to gain popularity in India, particularly among the urban middle class, since the pandemic sparked a new interest in health. French sports apparel and gear business Decathlon has rapidly expanded in India to capture some of this market, with over 100 stores in 19 states.

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12 July 2024, Mumbai

Renowned clothing and accessories brand, Michael Kors unveiled its latest spring/summer 2024 collection at the brand’s largest Indian store in Ahmedabad. Situated inside the Palladium Mall, the store spans 2,106 sqft and features a fully glass façade with a modern, white interior.

Focusing on Michael Kors’ accessories line, the store showcases a wide range of women’s handbags on its feature walls and central islands. The collection includes both evening and day wear options, along with smaller leather goods.

The store opening was a star-studded event hosted at the Palladium Mall. It included a preview of the new collection and a celebration of the store’s 10-year anniversary, as per reports by Reliance Brands.

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11 July 2024, Mumbai

Puma has been announced as the official footwear partner for the Indian contingent to the Paris Olympics. The brand’s partnership with the Indian Olympic Association (IOA) will help support Indian athletes by providing them top-notch footwear and sports accessories.

In line with this partnership, Puma has launched an outdoor campaign titled ‘See the Game Like We Do; to honor and celebrate the achievements of Indian athletes.

KarthikBalagopalan, Managing Director, Puma India, states, the brand’s partnership with the Indian Olympic Association will enable it to provide athletes with best-in-class footwear and sports accessories for the upcoming Paris Olympics.Puma’s campaign to celebrate the partnership will recognise the milestones achieved by Indian athletes and inspire both current and aspiring athletes to excel in Olympic sports, he adds.

Through this collaboration, over 100 Indian athletes will receive a range of products, including podium and travel footwear, trolleys, backpacks, sippers, yoga mats, headbands, wristbands, socks, and towels. Notably, 45 of these athletes will comprise the Puma contingent, making it the largest brand-represented squad from India at the Paris Olympics.

Puma has a history of associations with various sports teams, including global and Indian football clubs like Manchester City, Borussia Dortmund, AC Milan, Mumbai City FC, and Bengaluru FC, as well as IPL teams such as Royal Challengers Bengaluru and Delhi Capitals. The brand is also represented by notable ambassadors including cricketer ViratKohli, HarmanpreetKaur, Mohammed Shami, sprinting champion Usain Bolt, football player NeymarJr, and boxing champion MC Mary Kom.

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10 July 2024, Mumbai

With the forthcoming Union Budget approaching, India's textile, apparel, and fashion industry is buzzing with expectations. This sector, a vital cog in the nation's economic engine, is hoping for a set of policies that will propel it towards achieving its ambitious growth targets. As Rahul Mehta, President of the Clothing Manufacturers Association of India (CMAI) explains, the Budget presents a golden opportunity to unlock the textile industry's true potential.

Current scenario

The Indian textile and apparel industry is a powerhouse, contributing 2.3 per cent to the country's GDP and 11.4 per cent to exports. It's the second-largest employer, providing jobs to over 45 million people directly and another 100 million in allied sectors. The government's initiatives like the PLI scheme for textiles (Rs 10,683 crore) have provided a welcome boost. Industry leaders are optimistic about the future, with a report by CII and Primus Partners predicting a potential doubling of the textile sector's GDP contribution to 5 per cent by 2030.

Budget expectations

Industry associations and leaders have outlined their key expectations from the upcoming budget:

Stable raw material pricing: Fluctuations in cotton and other raw material prices have impacted production costs. Industry bodies like the Southern India Mills' Association (SIMA) are seeking measures to ensure price stability.

Expanded incentive schemes: The current PLI scheme is seen as a positive step, but industry leaders are urging its extension to the garment sector to further incentivize investments and production.

Support for domestic branding and sustainability: The government's backing for creating strong domestic brands and promoting sustainable practices in the fashion sector is a priority.

Focus on e-commerce and digitalization: The industry seeks budgetary support for initiatives that enhance e-commerce capabilities and digital adoption across the textile value chain. This would improve market reach and operational efficiency.

Skill development and MSME funding: Investing in skill development programs to bridge the skill gap and facilitating easier access to credit for MSMEs (Micro, Small and Medium Enterprises) are crucial for long-term growth. SMEs are the backbone of the textile industry. However, they often struggle with access to credit and compete with cheaper imports. Anu Sharma, owner of a textile SME in Surat, Gujarat, hopes the budget will address these concerns. "Easier access to working capital and rationalization of import duties would be a game-changer for small businesses like mine," she says.

While budgetary measures are crucial, industry stakeholders also emphasize the need for long-term investments in infrastructure development and skill development programs. Upgrading textile parks and logistics infrastructure will enhance efficiency and global competitiveness. The textile sector has the potential to be a game-changer for the Indian economy. The upcoming budget should prioritize policies that make the industry globally competitive and create sustainable employment opportunities, say experts

With ambitious targets of $600 billion in textile exports by 2047 and a domestic market size of $250 billion by 2030, the textile sector holds immense promise. A supportive budget that addresses key industry concerns could be the missing thread to weave a success story.

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11 July 2024, Mumbai

The Indian retail landscape is undergoing a metamorphosis, driven by evolving consumer preferences and a tech-savvy generation. A recent report by Cushman & Wakefield, a leading global real estate services firm suggest a transformation in Indian retail space leasing. While the sector witnessed robust leasing activity in Q1 2024, surpassing 20 million sq. ft. (MSF) for the third time since the pandemic, the nature of demand is evolving.

The rise of experience

Gone are the days of simple brick-and-mortar transactions. Consumers are seeking experiences that complement their purchases. "Retail environments are on the brink of transformation," says the report, highlighting the growing importance of experiential retail. This means a focus on in-store events, interactive displays, and a seamless online-offline integration.

For example, Mumbai's Jio World Drive, a sprawling retail complex boasting of entertainment zones, open-air plazas, and interactive experiences alongside traditional stores. This experiential approach is attracting a new wave of shoppers, particularly millennials and Gen Z.

Malls vs high streets, a tale of two realities

The report suggests a bifurcation in the fortunes of malls and high streets. While high streets, particularly in Tier II, III cities, are witnessing a revival due to their convenience and affordability, traditional malls in metros are facing challenges. "Malls need to reinvent themselves," says a senior analyst at Cushman & Wakefield India,. Successful malls will be those that adapt to the new normal, offering a curated mix of stores, F&B options, and entertainment facilities. "We're seeing a rise in concept stores and experience-driven retail on high streets," says Shweta Devine, Director of Retail Services at Cushman & Wakefield India. "Consumers are looking for experiential shopping, and high streets offer a more dynamic environment for that."

Tier II, III cities take center stage

The report highlights the growing prominence of Tier II, III cities in retail space leasing. "Tier II and III cities offer immense potential due to their rising disposable incomes and increasing urbanization," says the report. This trend is attracting both domestic and international brands, who see these cities as the next growth frontier.

While Bengaluru continues to be the leader in terms of leasing activity, cities like Hyderabad and Pune are witnessing a surge in demand. "Tier II and III cities offer a larger pool of untapped customers and potentially lower operational costs," explains Devine. "Retailers are recognizing this potential and expanding their footprints."

The future of retail

Looking ahead, the report predicts a short to mid-term future marked by a rise in ‘phygital’ retail experiences - a seamless blend of online and physical shopping. "Retailers are likely to adopt an omnichannel approach, leveraging both online and physical stores to create a cohesive customer journey," says Devine. Long-term, the report anticipates a continued rise of experience-driven retail and a growing focus on sustainability in store design and operations.

Experts predict a multi-format future. "We will see a healthy mix of malls, high streets, and phygital experiences," says retail consultant Aditya Sharma. "Technology will play a key role, with seamless online-offline integration becoming crucial."

The apparel and lifestyle segment is expected to be a key driver of growth in retail leasing. "Fashion brands are constantly innovating and seeking new ways to engage with customers," says Devine. "This will lead to a demand for flexible leasing options and pop-up stores, allowing brands to experiment with different locations and formats."

This trend is already playing out with leading apparel brands like Fabindia. The brand recently opened a new experience store in Delhi, featuring interactive displays and workshops alongside its clothing line. "Our new store is designed to be more than just a place to shop," says a Fabindia spokesperson. "We want it to be a destination where customers can learn about Indian textiles, meet our artisans, and truly immerse themselves in the Fabindia brand."

Overall, the Cushman & Wakefield report underscores the dynamism of the Indian retail sector. By embracing experience, innovation, and a focus on Tier II and III cities, retailers can seize the immense potential of the Indian market.

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11 July 2024, Mumbai

Teaming up with footwear brand Crocs, retail conglomerate, Apparel Group has become its retail licensee for the North and East regions of India.

Aiming to replicate the successful partnership between the two entities in the GCC, the collaboration will also expand Croc’s operations into newer markets.

TusharVed, President, Apparel Group India, emphasises, the partnership will help expand the group’s customer reach and its product offerings with Crocs' high-quality footwear.

Known for operating numerous global brands including Tommy Hilfiger, Charles & Keith, and Victoria’s Secret, Apparel Group manages over 2200 retail stores globally, marking the partnership with Crocs as a strategic expansion in the vibrant Indian market.

Highlighting the strategic significance of the brand’s partnership with the Apparel Group, SumitDhingra, Vice President and General Manager - India, Middle East, and Africa, Crocs, says, the collaboration will enable Crocs leverage Apparel Group's extensive network and focus on enhancing customer experiences, he states. The brand recently also partnered with Metro Brands to manage full-price stores across western and southern India.

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10 July 2024, Mumbai

Aditya Birla Fashion and Retail, in collaboration with designer Tarun Tahiliani, had tasked men’s wear brand, Tasva with designing the ceremonial dress for Team India at the upcoming Paris Olympics 2024. The official dress was unveiled by Mansukh Mandaviya, Minister of Youth Affairs and Sports, in the presence of PT Usha, President, Indian Olympic Association.

Offering a fresh take on Indian traditional wear, the ceremonial attire is inspired by India's rich cultural heritage and embraces a patriotic spirit reflected in the iconic tricolour palette of saffron, green, and white.

At the opening ceremony, Team India’s male athletes will don a kurtabundi set, while female athletes will wear an elegant saree with ikat-inspired digitally printed panels in saffron and green. The design features blue buttonholes representing the Ashoka Chakra and an ivory base symbolising peace and unity. The look is completed with modern trainers adorned with traditional Benares brocade, seamlessly blending tradition with contemporary fashion.

Beautifully combining classic Indian style with a modern, athletic touch, the kurtabundi set is crafted from lightweight moss cotton, ensuring breathability and comfort, notes Tahiliani. A symbol of grace and cultural identity, the sareeis reimagined in viscose crepe for a natural drape and breathability, ensuring both elegance and comfort for the athletes, he adds.

AshishMukul, Brand Head, Tasva, adds, , crafted specifically for those who have earned the honor of representing India on the global stage, the official ceremonial dress not only captures the essence of Indian style but also stands as a symbol of national pride and achievement.

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11 July 2024, Mumbai

Marked by reduced consumer spending, an extended heatwave and fewer wedding occasions, the retail sector in India faced significant challenges during the April–June quarter.

As per quarterly reports from companies like Avenue Supermarts and Nykaa, sales across various categories including clothing and lifestyle declined during the quarter.

Manish Kapoor, Managing Director & CEO, Pepe Jeans India, describes the period as particularly tough due to the decline in discretionary spending. Operator of the Dmart stores, Avenue Supermarts lowered its expectations for Q1 sales growth to 18 per cent from 20 per cent recorded in Q4, citing decreased consumer expenditure.

VedantModi, Chief Revenue Officer, Vedant Fashions, notes, unprecedented in five quarters, a prolonged weak wedding season impacted brands like Manyavar, Mohey, and Mebaz. The lack of wedding events in June exacerbated the challenges, he adds.

The Retailers Association of India (RAI) observes sluggish retail activity in its business surveys, with overall sales across categories in April–May showing only a modest 3-4 per cent increase compared to the previous year. RAI anticipates this trend to continue into June.

Looking ahead, AnandAgarwal, CFO, V-Mart Retail, expects a reversal in the second half of the year. He anticipates government initiatives coupled with the holiday season will stimulate consumption and boost industry prospects.

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11 July 2024, Mumbai

A reputed kidswear manufacturer in India, Iris Clothings has launched a new collection of specialised winter athletic apparel for children.

Designed to keep kids warm and comfortable during their athletic activities, the new collection features garments made from lightweight yet warm fabrics, ensuring that children feel comfortable while engaging in winter sports.

The collection marks a significant milestone for Iris Clothings as it aims to distribute the range through both business-to-business (B2B) and business-to-consumer (B2C) sales channels. The company’s diversification into winter sportswear enables it to attract a broader consumer base and enhance its presence in the competitive Indian retail landscape.

Designed to meet the needs of toddlers, pre-teens, and infants, the new sportswear range caters to both outdoor and indoor requirements. The range is expected to contribute significantly to the company's top line and bottom line, driven by the robust demand for winter sportswear in North India. The prolonged cold season in this region creates a strong market for such apparel, and the company's established outlets in the area will further boost revenue and support future growth.

SantoshLadha, Managing Director, Iris Clothings, states, the range introduces a new lightweight, yet warm fabric designed to keep the little ones comfortable during their winter adventures.

A fast-growing readymade garment company primarily engaged in designing, manufacturing, branding, and selling garments for kids under its brand name ‘Doreme’ in India, Iris Clothings is known to offeraffordable and high-quality apparel for children. The company plans to expand its outlets to various locations across India to ensure wider availability.

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10 July 2024, Mumbai

A significant milestone for the firm, the annual turnover of Khadi and Village Industries Commission (KVIC) surpassed Rs 1.5 lakh crore in the fiscal year 2023-24.

The commission also created over 10 lakh new jobs during the same period, affirms Manoj Kumar, Chairman, KVIC.

As per provisional figures for FY 2023-24, KVIC reported a dramatic 315 per cent increase in production and a 400 per cent rise in sales over the past decade. Employment generation by the Commission also grew by 81 per cent since the financial year 2013-14.

This surge in performance marks a significant leap from previous years, with KVIC reporting a turnover of Rs 1.34 lakh crore in 2022-23. Over the past ten financial years under the Modi Government, sales of KVIC products have skyrocketed from Rs 31,154.2 crore in 2013-14 to an unprecedented Rs 155,673.12 crore in 2023-24.

KVIC's concerted efforts in FY 2023-24 resulted in the creation of 10.17 lakh new jobs in rural areas, bolstering the rural economy. The increasing market demand for Khadi and village industry products crafted by rural artisans is reflected in these impressive production, sales, and employment statistics.

As reflected in the production, sales and employment figures, the demand for Khadi and village industry products made by rural artisans is increasing rapidly in the market, adds Kumar.

This record-breaking performance underscores KVIC's crucial role in supporting rural artisans and strengthening the rural economy through sustainable development and job creation.

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