Aastey to expand product categories, R&D operations

01 March 2022, Mumbai:

A sustainable athleisure wear brand for women Aastey plans to expand product categories, R&D operations, marketing and scale up its presence in India’s athleisure market by using the $1.3 million raised through seed round funding from CXXO, a Kalaari Capital initiative.

Jeevika Tyagi, Co-founder & CEO says, the funding will help the brand build supply chain while allowing it to market the brand.

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R&D will focus on continuously focus on innovating with sustainable fabrics and making original blends to offer customers the best experience” Vani Kola, Managing Director, Kalaari Capital adds, technological innovations in fabrics and the body-positivity movement are spurring demand for athleisure products in India.

Through this expansion Aastey will create a vibrant lifestyle brand and community centered on sustainable fashion.

Founded in 2021 by Kanupriya Mundhra and Jeevika Tyagi, the brand is targeted by millennials and aims to cater to all Indian body types. It has launched eight different sizes for each of its designs and claims to be a 100-percent sustainable brand.

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