Lucy Rouse has been named the new leader of Nike's SNKRS program
26 February 2022, Mumbai:
Lucy Rouse has been named as Nike's new SNKRS vice president and general manager, as the sportswear giant restructures its groundbreaking sneaker app's leadership.
According to an internal Nike document acquired by Complex, Rouse will be named VP/GM of NBHD, SNKRS Launch, and S23NYC (an abbreviation for Nike's prestigious "neighbourhood" sneaker retail partners) (the New York studio where the SNKRS team is based). She will take over on April 4th. Nike has not yet responded to a request for comment on the story.
Rouse succeeds Ron Faris, who was named VP/GM of the Nike Virtual Studios, a new business that supports the company's newest foray into the metaverse, in late January.
ALSO READ: Nike & Hermès File Lawsuits for Trademark Infringement: non-fungible tokens (NFTs)
Rouse has worked with Nike for more than 16 years, beginning as an account executive in Australia in 2005. She was most recently in charge of Nike's women's business in Europe, the Middle East, and Africa, as well as its sportswear business in those countries. She'll start as the head of SNKRS on April 4, according to the email announcing her appointment.
Rouse has been with Nike for nearly 16 years, starting as an account executive in 2005. According to her LinkedIn page, she went on to oversee Nike's sportswear business in Europe, the Middle East, and Africa before leading the company's women's business in the same area.
The rearrangement comes after RTFKT, a virtual sneaker design firm and a studio for (NFTs, was bought by the Portland, Oregon-based company in December of last year.
Nike also joined up with online gaming platform Roblox a month ago to develop 'NikeLand,' a virtual realm that allows players to outfit virtual avatars in digital Nike apparel.
Follow us on Linkedin & Youtube.
Subscribe to our daily e-newsletter.
*Figures mentioned in the above article have been sourced from Complex.com & Fashion Network article.
