Brands-To-Retail Hits: 1824

Benetton forays into 'Metaverse' opening 1st store

Brands-To-Retail Hits: 1824
Benetton forays into 'Metaverse' opening 1st store
Brands-To-Retail Hits: 1824

24 February 2022, Mumbai:

Benetton’s upcoming storefront is in the metaverse.

The Italian company is taking part in Milan Fashion Week, kicking off Tuesday, to unveil its digital retail project, which will officially debut in the next few weeks.

ALSO READ: THE METAVERSE FASHION SHOW HAS BEEN RESCHEDULED FOR FEBRUARY 24TH -26TH, 2022

The brand’s Milan flagship on Corso Vittorio Emanuele II will be transformed into a mixed-media experience.

 

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*Figures mentioned in the above article have been sourced from wwd.com article.

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