Benetton forays into 'Metaverse' opening 1st store
24 February 2022, Mumbai:
Benetton’s upcoming storefront is in the metaverse.
The Italian company is taking part in Milan Fashion Week, kicking off Tuesday, to unveil its digital retail project, which will officially debut in the next few weeks.
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The brand’s Milan flagship on Corso Vittorio Emanuele II will be transformed into a mixed-media experience.
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*Figures mentioned in the above article have been sourced from wwd.com article.
