Aditya Birla Group's Navyasa By Liva: #FreeToBeYou campaign launched
30 December 2022, Mumbai
Aimed at celebrating each women’s uniqueness, the #FreeToBeYou campaign encourages them to share how wearing a saree makes them feel.
Deepika Padukone was the face of the brand when it launched in February 2022.
Navyasa By Liva launched the #FreeToBeYou campaign on World Saree Day.
Participants need to post their favorite picture in the saree with the caption, "Wearing sarees make me feel ______".
Offduty founded in 2019 is a direct-to-consumer women’s fashion brand. The brand fills the gap in premium denim fashion with a vision for women to have a range of exclusive denim fashion apparel to wear when they are off work.
The campaign has received an overwhelming response so far. Winners will be announced on Jan 3, 2023.
