American Eagle to set up multiple stores in India in three years

25 May 2022, Mumbai:

America’s favorite jeans brand since 1977, American Eagle Outfitters plans to launch 50 stores in India in the next three years.

The brand launched its first franchise store in Jaipur under license from American Eagle Outfitters to Aditya Birla Fashion and Retail.

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Spanning 1,700 sq ft, the Jaipur store is spread across two floors.

It is the first high street store for the brand in India. The store offers the attest trends in jeans, which includes an extended size offering sizes ranging from 24-36 inches for women and 29-38 inches for men.

The range for men includes the new Airflex+ Skinny and 360 Slim denim, plaid shirts, polos, and graphic logo tees.

The range for women includes fashion and comfort jeans from the Mom Straight to the Super High-Waisted Flare, which can be paired with a new assortment of smocked woven tops, comfy graphics and baby tees.

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The new denim collection also features the ‘Real Good’ badge. This icon denotes American Eagle products made with the planet in mind and manufactured using more sustainable techniques, in a facility that meets AEO Inc.’s standards for water recycling and reduction.

A leading global specialty retailer, American Eagle Outfitters offers high‐quality, on‐trend clothing, accessories, and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands.

The company operates more than 1,000 stores in the US, Canada, Mexico, China and Hong Kong, and ships to 82 countries worldwide through its websites.

American Eagle Outfitters and Aerie merchandise also are available at more than 190 international locations operated by licensees in 24 countries.

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