Amul Macho seeks to stay in the new 'Lux Cozi' ad. for allegedly copying advertisement

6th September 2021, Mumbai:

Men's innerwear brand Amul Macho has sought a stay on Lux Cozi’s recently released advertisement campaign featuring actor Varun Dhawan.

The brand has filed a complaint with the Advertising Standards Council of India (ASCI) to seek the stay, Amul Macho is about to launch a new campaign which is an extension of its old campaign that was hugely controversial for being sexually suggestive. In its complaint, the company states that the ‘The Lux Cozi Ad’ takes undue advantage of Amul Macho’s brand equity, reputation and goodwill.

The TV commercial for Amul Macho Underwear which was released in 2007 showed a young woman suggestively washing her husband’s underwear on a riverbank as other women eye her curiously. After a heated public debate, the commercial was banned by the information & broadcasting ministry for being indecent.

The company then came out with a campaign which was an extension of the prohibited commercial which featured orangutans. It later changed the tagline from ‘ye to bada toing hai’ to ‘bade aram se’ which featured actor Saif Ali Khan.

TOP 5:

• Reliance Retail poised to foray into saree, ethnic wear stores
• Hari Krishna Agarwal has been appointed as the new MD of Grasim Industries
• A Delhi court has ordered the company to stop using Gucci's mark on their products and to pay damages
• MP (India) has a lot of room to expand in the Textile industry: Shivraj Singh,CM (M.P.)
• Telangana (India) has requested a one-billion-dollar grant from Prime Minister Narendra Modi for the Warangal Textile Park

Watch YouTube: https://www.youtube.com/channel/UCnQ6v9wBHyOlRPSDgJMsJaA