03 December 2022, Mumbai
In about two years, Arrow plans to double the brand’s exclusive footprint.
Arrow has had a new retail identity and by the end of this year, about 70 percent of its network will don the new identity. The new identity is about acknowledging the New York heritage of the brand while weaving in premium elegance and self-expression.
The basic idea is to drive top-of-the-world moments for the consumer through a combination of merchandise presentation, brand identity, and communication in the store and the kind of services offered to the consumer.
The main goal of the brand is to grow in double digits. While scaling, the focus will also be on transforming the brand for the post Covid consumer and re-establishing it as a contemporary brand without taking away its heritage value.
The data and insights being generated on the consumer-facing side will be used to create better forecasting models - basically linking it to the creation and supply side to respond to consumer inputs much faster.
So the main area of investment will be not only the generation of insights but acting on those insights and taking timely action. For Arrow formal wear contributes the highest followed by the sports range.
